Happy New Year to the dawgs. Woof.
Ok..maybe their isn’t something to like about this…I don’t know…but it is interesting to say the least. I honestly don’t have a dog in this fight. More than anything, I just want to understand it. And there is NO PLACE like BHB to put it out in the open and air it out a bit.
But let’s start with the facts and then get to the opinion and thus the fun. It was announced this morning that ListHub (a syndicator and sister company *snort* of REALTOR.com over at Move, Inc) has formed a new Real Estate Network. This is a syndication network with publishers of real estate listings that are jumping in at the founding which include RE/MAX, C21, Coldwell Banker, and other franchisors.
This frees them (if everyone participates in their network)from any illusion of NAR control. They are in the same shape (if I understand this correctly) as Zillow, Trulia, and other syndicators. Am I missing something here? They have to abide by the network rules seen here.
This also frees the independents NOT to participate in the syndication network IF they so desire. They can opt out.
I am not sure if I have that right. I would LOVE to have someone in the know comment and fill us in.
This also (if I read this correctly) makes NAR more irrelevant than ever when it comes to marketing online real estate. (You notice how many times I have asked if I am understanding this right? Enquiring minds want to know.) Once everyone is sharing data outside of NAR (as syndicators), then who needs their .02?
Again. I am not saying this is good or bad. I would love some industry comment though.
I have a box of popcorn and a ringside seat and a lot of websites to work on..I will be waiting.Related posts: