Cliff’s Notes: If you aren’t part of one of those goofy link exchanges to your static web site (we get spam for these every frolicking day), you’re not the target. Likewise your weblog. If you’re linking out like a normal web site, within and without the real estate industry, you don’t have a problem.
On the other hand, if you’re linking to hundreds of other Realtors’ static web sites, which are also linking to hundreds of Realtors’ static web sites, you could be screwed for a good long time.
Here’s a general principle: When you’re confronted with an idea that will “fool” Google — don’t do it.
Here’s an even better general principle: SEO is Plan B at best. The kind of community building we’ve been talking about here and at Real Estate Weblogging 101 is the way to grow your business on-line.