Reacting to this post from yesterday on a better way to handle video testimonials, Don Reedy brought us this idea in the comments:
Greg, this is really easy, and does take planning, but not much time.
I’ve started trying to communicate with prospects, people I just meet coming and going, and folks in escrow by using my laptop, recording a 30-45 second message, posting as an “unlisted” video to YouTube, and then linking a picture of myself with a “play button” on my torso to that link.
I embed the picture with link in emails. They fly through, are almost always clicked on, and provide that belly to belly contact emails don’t always do. And yes, often that simply results in future actual phone calls, but the goal of creating value to and for the client is surely helped along by this methodology.
Here is the photo of Don he sent to me in an email:
And here is the video I see when I click on that image:
As constructive criticism, I think I want the photo to be bigger with a bigger YouTube-like Play button, plus also a reiterated call to action in text form: “I’ve made a ‘video voicemail’ just for you. Click ‘Play’ to see it.” For the video, I want Don’s head and shoulder bigger — closer to the webcam — and higher in the frame.
Those are quibbles, though. I love the idea, and the “Yeah!” special effect is fun. It might work to tack on a business card at the end, along with a link-back, in the video and in the description section, to any client-specific web pages.
This is cool, though: Using rough-and-ready tools to put a very personal touch on voicemail-like contacts. Using smartphone video with one-touch YouTube posting, Don’s technique would be useful for all kinds of client follow up.
As an example, here’s the ‘script’ for a movie you’ll have to screen in your imagination:
Hey, Jim and Shirley. Greg Swann here with a quick video voicemail about the houses I looked at for y’all today. I’ll have a web page for you later today with photos of the homes I visited, but here’s the Cliff’s Notes: Westwing Mountain may be the answer to our prayers. The homes are a little pricier, but they’re newer and most of them are in great shape. And the views are simply breathtaking… [insert slow panorama here] Watch your email for my pix. Talk to you soon.
Not as fast as a voicemail, but it delivers the goods where a voicemail can’t. I rate that a win.
This is a cool idea, a Scenius present from Don. How do I know it’s a Scenius-in-the-making? Because if you think about this Don’s way, you’ll come up with a dozen great ideas of your own.Related posts: