There’s always something to howl about.

Zillow.com to launch Realtor rating system

From John Cook’s Venture Blog:

As an investor and board member at Avvo, I asked [Zillow.com’s Rich Barton] when Zillow might roll out an online rating system for real estate agents. That idea is in the works, with Barton saying that the company also is trying to develop ways for consumers to search for agents based on specific criteria. Stay tuned…

First we’ll milk ’em for free content as the only persistent members of our “community.” Then we’ll sell ’em astoundingly low-yield advertising. Then we’ll get anonymous misanthropes to write poison-pen letters about them. That sounds like a plan…

Am I missing something, or is this evidence of an unbounded cluelessness?

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