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There’s no place like homepage: Insanely great Guerrilla Marketing tactic for locally-focused real estate weblogs

From ProBlogger:

I met a blogger recently who had a blog with a very local focus. His Guerrilla Marketing Tactic was to do a deal with three internet cafes in his area to make his blog the home page on all of the computers. In return for this he gave them some free advertising on his blog. The same blogger made a similar deal with the local library who also made his blog the home page of their public internet computers. This worked particularly well for him as his blog was on his local area.

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    2 Comments so far

    1. Brian Brady July 29th, 2007 9:16 am

      I think it’s brilliant. It does sound a lot like those schlocky bus bench ads, though. (which I think are brilliant, also)

    2. Drew Meyers from Zillow July 29th, 2007 6:39 pm

      This is an insanely smart strategy for a local blogger in my mind. I’m actually surprised more people haven’t already done this (or maybe I just haven’t heard about those who have because they want to keep the fantastic idea a secret)