There’s always something to howl about.

Flashed Cards: Transparency begins with the business card

Rudy Mayer:

It’s translucent plastic. It’s clean. No photo. It’s different than any other card. People always comment on it and remember it.

You’ll just have to pretend you can see through Rudy’s card. I think this is a fun idea. Might be cool to try on a very heavy vellum, also. As with size, texture calls attention to itself. We print our cards on a very heavy stock, just because so many Realtor cards are printed on the cheapest lightly-coated card stock. We UV coat front and back. It’s necessary in the Phoenix sun, but it also just feels lush. I’ve watched people rub my cards between their fingers. We are monkeys with minds. The quickest path to the mind can be through the monkey.

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