There’s always something to howl about.

Flashed cards: If you want any more salesmanship than this, you’ll have to make an appointment

Michael Wurzer brings us this:

I just had my business cards changed a few weeks ago to highlight the FBS Blog on the back/front. This is a tame rip-off of Hugh MacLeod’s blog cards.

Publicizing the weblog is sweet, but what Michael is showing us is the businessman’s business card — just the facts ma’am. If there is a marketing appeal, it’s in the subtle factors: “Our good taste and organizational ability provide you with tacit assurance that we won’t screw up your work on deadline.” That’s a job every business card has to do before it can do any other.

The question for the house: Can a business card do any other job? We spend a lot of time trying to figure out how to make our cards sell for us, passively. Are we just spinning our wheels? Is Michael’s card carrying all the load a little collateral piece can bear?

Say it in pictures, if you would: Show us your business card.

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