There’s always something to howl about.

Oh, good grief! He went to JARED…

Joel Burslem cites a Glenn Kelman quote from a comment to John Cook’s post this morning, but I think this one is more interesting:

By the way, no matter how many times the real estate industry insists that we’re JARED (Just Another Real Estate Discounter) we can’t help but add that our goal is to be different and better, whereas discount brokerages simply aspire to be the same but less expensive. This is why we say we’re not a discount brokerage, we’re an online brokerage.

“JARED” is a genuine neologism as far as I can tell, and a boon to the taxonomy of real estate brokerages.

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