Want to stay ahead of the pack in your marketing? Come to Phoenix next May and master The Art of the Bloodhound
By: Greg Swann,
Phoenix Real Estate,
Post Archive,
RSS FeedPosted: Tuesday, November 20th, 2007, 4:27 am MST
Category: Blogging,Marketing,Real Estate,Technology
There are five current and former Bloodhounds — so far — on the faculty of Inman’s imminent Blogger’s Connect. That’s about fifteen Bloodhounds too few, but that’s not the only flaw I can think of. I told Joel Burslem when he was in Phoenix that the keynote address should be mine, but of course it won’t be. That would make entirely too much sense. Beyond that, the critical defect of the event is that the curriculum is established by people who aren’t doing this stuff. That’s why it’s a Blogger’s Connect, because it’s all about last year’s war.
Brian Brady had a better idea, a BloodhoundBlog Conference about truly contemporary guerrilla real estate marketing, the tactics real grunts on the ground are using right now in the jungles we find ourselves in. Two days in Phoenix, for a start, with intensive classes on how to make the stuff that really works really work for you right now.
David Gibbons, bless his eager mind, came up with this in a comment last week:
My primary takeaway from NAR was that the social media marketing opportunity in RE is misunderstood and largely ignored. Yet, I’m more convinced than ever that SMM can revolutionize real estate. I actually had a fleeting thought yesterday as I walked the expo floor that it would have been cool to have a booth dedicated to Real Estate Weblogging 101 and that “Bloodhound” might well become a premier REALTOR (or agent?) designation/qualification.
I don’t like it as a designation. Our world moves too fast. To say, “I have arrived,” is to announce that you have volunteered to be left behind. But an annual Bloodhound badge to put on your web site would be a potent testament to your valor as a guerrilla marketer.
We’re thinking Sunday, May 18, and Monday, May 19, 2008. After that, things get nebulous. But: All work and no play makes for a boring Bloodhound, so we’ll do something fun Saturday night, May 17, if you fly in early. Then maybe a networking/cocktail party Sunday night. There will be time for a round of golf on Monday morning. We might also set up real estate tours at that time, so you can get some product knowledge while you’re here. Or you can swim and sunbathe while the weather in Phoenix is still ideal — hot and dry.
But keep in mind that we’re only leaving time for leisure because we plan to work very hard. This is an event for people who already understand why we’re doing this stuff and want to learn how to do it better. We always want to push things farther and faster than anyone else. We always want to be at the head of the pack. I wouldn’t be surprised if our instructors assigned homework, and I am certain that more than one brand new Black Pearl will come out of the event.
This is going to rock. We’ll keep it inexpensive, because the idea is to put money into your pocket, not take it out. We’ll court some sponsors, because, despite what you might have read here, not all vendors are evil trolls. I’m listening for all sorts of ideas — that’s why I’m talking about this in public.
True fact: We’ve never done anything like this before. But I have two reasons to be sanguine notwithstanding. First, we’re Bloodhounds. We never do anything half-assed. And second, we always attract the talent we need where and when we need it. You can be sure we’ll be talking more about this as we go along.
In the mean time, mark your next year’s calendar for the 18th and 19th of May. You’re going to be in Phoenix learning The Art of the Bloodhound.
Addendum: I’ve built an interest-list form. If you want to come to town and play the Bloodhound way, speak up so we can keep you up to date by email.
Technorati Tags: arizona, blogging, phoenix, real estate, real estate marketing, real estate training, technology
Related posts:37 comments
37 Comments so far
Sweet. I’m in.
kb
Wow, this sounds really interesting! I’m thinking I want to be in Phoenix on May 18th and 19th for sure!!
Greg, How about video of each event, posted on Bloodhound TV for those of us who can’t make it?
I’d love to attend Greg! Need to check my dates…I’m thinking that conflicts with the DC meetings.
Cool.
Phoenix in May. The weather will be just horrific.
Though not an official Bloodhound, I am local. Let me know if you need help with anything…
I would love to participate – unfortunately, NAR’s mid-year in DC is the exact same time and I have to attend (not going to explain why). Can you modify the weekend? There has got to be other people with the same conflict . . .
Christina- I doubt The Bloodhound would yield to NAR. Perhaps NAR can move their meeting to Phoenix. If all the NAR attendees would go to Phoenix that weekend, we would end up with a better NAR.
Oh, man! I was eating up the idea of an inadvertent conflict, but it’s not to be: NAR Midyear ends on Saturday May 17. If y’all want to come, you can make it. Two pairs of shorts, two tee shirts and a swimming suit won’t take up much room in your bags.
> How about video of each event, posted on Bloodhound TV for those of us who can’t make it?
Distribution may be by DVD, but we’ll capture video of everything, you bet. It could end being a lot of video.
> not all vendors are evil trolls
Well now THAT’S refreshing!
We’re in.
Count me in.
Are Canadians welcome? Sounds like fun.
> Are Canadians welcome?
You bet. Bring some investors!
I am so there.
You’ve been forewarned.
> I am so there.
Want me to swell your head? I think there are two people without whom this event could not work: You and Brian Brady. The rest of us will be there as your support staff.
I may have to crawl out of my dungeon to make this one. This would be the convention of all conventions!
I am also eagerly anticipating the Bloodhound badge!
I’m interested – please post $$ figures soon.
There is a D-backs-Tigers game on the 17th- hopefully it will be in the evening.
Golf would be early morn for the duffers among us; Greg is correct when he talks about the weather. May is actually beautiful weather in Phoenix for morning golf and is fantastic weather for the pool.
This will be hands-on, how-to stuff for the beginner or advanced web marketer. We’ll talk about solutions for the dollar-challenged and solutions for the time-challenged.
If practical, workable Web 2.0 strategies, that turn into dollars, is what you want, we’ll serve it up in May.
Nice!
Fantastic! This will be a great success and a great way to monetize the blog.
It reminds me of WebmasterWorld. His SEO forum had a huge dedicated following but he wasn’t making any money. Serendipitiously, a handful of members decided to get together at a pub in England to swap secrets. Today there are two conferences (PubCon) a year with expensive registration fees.
Sounds like an event not to be missed.
I was already pondering a jaunt to Phoenix and this pretty much seals the deal.
[...] Want to stay ahead of the pack in your marketing? Come to Phoenix next May and master The Art of the Bloodhound [...]
[...] By Todd Carpenter, REMBEX Blog Fiesta | November 20, 2007 May 18, 2008toMay 19, 2008Exact details are are still in play. However mark your calendars for May 18th and 19th. The folks at Bloodhound blog are planning a guerrilla marketing seminar for Web2.0 real estate & mortgage professionals. To show your interest in attending or contributing, go here. [...]
me too.
Count me in. In my book for 2008.
Count me in as well and I will do everything in my power to be there. Should be fun and at least I can get to meet some of the people behind the blogs face to face.
Greg, do you track how many paying clients visit BHB prior to retaining you as a buyer’s agent?
Or, barring that, do you have any other metrics that quantify how much business this blog generates for you?
Would you mind sharing?
> Greg, do you track how many paying clients visit BHB prior to retaining you as a buyer’s agent?
I would expect none. This is an industry-focused weblog.
> Or, barring that, do you have any other metrics that quantify how much business this blog generates for you?
We’re not selling anything here. That’s not what this is about.
Anticipating your next question, I own dozens of domains and host 40 web sites and weblogs. This is one of them. Of of the 40 sites, 32 support my real estate practice. About half of our new business comes through the web. The rest comes from homeowners reacting positively to our listing tactics. We used to be almost entirely web-based, and I anticipate that the homeowner side of the business will continue to grow. I’m better at coming up with new ideas than I am at following through on them, but any idea we decide to implement we do to nine decimal places.
Just caught wind of this after Thanksgiving… the momentum is awesome. I would love to attend this .. were do I sign up?
Added to the calendar for 08.
[...] This is my column for this week from the Arizona Republic. Not by coincidence, I’m talking about the curriculum of our forthcoming marketing conference. [...]
This really sounds like an excellent program. The NAR DC conference is that week and for me at least, it is a requirement as I serve on a committee. I’ll be there a full week and I’m not sure that I can take more time away but if I can I’ll be with you. I’d hate to miss it plus I’ve never been in your area before.
[...] We have an idea for a conference exploring a radically different kind of real estate marketing. You can learn more about it by clicking here. [...]
[...] infers they are being copied although the announcement for Unleashed predates the announcement for Unchained. In an email this evening, Robert Clough of Unleashed’s organizer, SearchEngineGuide.com- “As [...]
Add this dawg to the list! Guerilla marketing sounds terrific.
Can you expand upon the difference between this conference and Unchained next May?
Many thanks!
- BostonKayakGuy
> Can you expand upon the difference between this conference and Unchained next May?
I had thought to send you here and here and here, but you came to a much better place on your own in email to me and Brian:
This is exactly the kind of stuff I want to do, down and dirty, nitty-gritty, make it happen marketing. But we want to really do them while you’re with us in Phoenix, so that you go home with those jobs — and many more — already done. Take a look at the links and let me know what you think.