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Weblogging without chains: A BloodhoundBlog Unchained introductory podcast to viral, hyper-specific real estate weblogging

The podcast linked below is a piece of a conversation Brian Brady and I had today about styles of real estate weblogging that make sense in the onrushing world of social media marketing.

Brian cites a post of mine from the first of this year, Think globally, blog locally: If you want local leads from your real estate weblog, pursue local interests. I wrote about this because I had mentioned it in the first-ever Phoenix-area weblogging salon that Brian had organized the day before. The ideas discussed in that post formed the skeleton for Real Estate Weblogging 101.

What you’re getting here is just a small taste of the material we will cover at BloodhoundBlog Unchained. I think people have pretty low expectations for trade shows and business conferences. I know I do. What we want for you to understand is that we intend to deliver a rich curriculum, rooted in a deep conceptual framework, that will help you break free of the chains of competitive pressure. But just for now, if you’ll give us 38 minutes of your time, we’ll show you snapshots of a whole new world of marketing.

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    9 Comments so far

    1. Doug Quance November 28th, 2007 1:37 pm

      I love the format. While maybe not so SEO-friendly… it is customer-friendly.

      You gotta love the dogs in the background, too.

      Good info, too. I hated each of three different phone calls that interrupted this.


    2. Todd Carpenter November 28th, 2007 2:53 pm

      I can’t say I completely agree with you concerning “Frequency of Updates” as a primary reason for Google overrating blogs. I think it’s a factor, but when I look at some of my other blogging efforts, and see how well they rank without hardly any updates, I also think a key reason why blogs rank well is that they address content that has never before been written.

      Example, Google- Modern Homes -to see how well ranked my barely ever updated blog on modern homes in Denver places.

    3. Eric Blackwell November 28th, 2007 4:02 pm

      That was a great listen. Thanks guys. Like Todd, i think there’s a bit more to why blogs do well in the search engines.

      That having been said, your points about hyper-focused blogging and how well it markets “you” for you are spot on IMO. There is no substitute for authenticity.

      While I don’t equate the post of mine that you mentioned with being less than honest in any way, I do agree TOTALLY that blogs cannot be successful and canned. They are mutually exclusive IMO. Anything less than authentic is fake.

      I can point to SEVERAL very successful bloggers in our office that are following your recipe and closing deals from it–and they are not annoying ANYONE in the process.

      I would love to do a podcast with you one day and am looking forward to May, This is a great primer for someone trying to understand “why” and “how” to blog.

      Thanks Greg and Brian.

    4. Todd Carpenter November 28th, 2007 4:32 pm

      >”I do agree TOTALLY that blogs cannot be successful and canned. They are mutually exclusive IMO”

      Eric, I think that’s a heck of a lot easier to say when you don’t have to blog about mortgages.

      With regard to Bring The Blog. There’s no other mortgage blogger I respect more than Dan Green because he talks about mortgages at a level consumers can easily understand, every day, for the last three years. Morgan and I talk more about the industry as a whole (from different perspectives). Brian and a few others are doing a bang up job talking to consumers, but nobody does it better than Dan.

      That sort of talent deserves to be bottled. I see nothing wrong with a blog that splits writing duties between a local broker who can talk locally, and an expert on expressing the market in a way consumers can understand. To me, a broker is serving their clients BETTER by doing so.

    5. Eric Blackwell November 28th, 2007 6:27 pm

      i’d agree 100%…which is one of several reasons why I don’t blog about mortgages and I respect highly those who do.

    6. Greg Swann November 28th, 2007 9:11 pm

      Sorry if I was unclear: It doesn’t matter so much why Google gives too much weight to weblogs right now. What matters is whether real estate webloggers will be doing the right things when the algorithm is revised to weight our contributions more appropriately. SEO is a secondary objective at best. The primary objective should be forging authentic, enduring relationships with the people who will work with you in the future, and, ideally, refer other people in their sphere of influence to you.

    7. Todd Carpenter November 28th, 2007 9:28 pm

      I agree totally.

    8. Eric Blackwell November 28th, 2007 10:18 pm

      Eric clicks **agree** as well.

    9. Morgan Brown November 28th, 2007 11:56 pm

      Greg and Brian – Before last year’s connect conference there was a panel that was going to be designated as one that was selected based on reader feedback as to what the topic of discussion should be on that panel. My vote didn’t win, but the suggestion was:

      There is so much out there that can be done when it comes to online/digital/web20/social marketing that it truly can become an unprofitable, demotivating miasma to wade through with out any hard results (i.e. those that pay the rent) right away that it can be a discouraging venture from the out set. Why don’t we hammer out some best practices for people to grasp on to when venturing in to this world.

      While connect picked another subject, I am glad to see that the power of this type of marketing will be highlighted and packaged in to manageable chunks with real world practices that can be executed by anyone who merely has the passion to engage their potential audience. It’s an exciting advancement in this thing called web20 marketing for real estate.