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Unchained Social Networking: Setting Up a Facebook Profile

I was a latecomer to Facebook. I was an early adopter of MySpace and, as a marketer, still prefer the open access to user data MySpace provides. Facebook profiles are “closed” to the public unless you have a “connection”. As a user you may love that but as a marketer it’s a little bit annoying.

Facebook is better for social networking with contacts and/or friends than MySpace. They encourage independent developers to create applications for Facebook users. Facebook is much more “geeky” inasmuch as you can customize your profile with widgets while MySpace does not. It is a great resource for pure “pull” marketers; we (if you are playing my game) are not pure “pull” marketers; we gently push people.

Facebook’s closed access reminds me of the original LinkedIn gated access feature. LinkedIn realized that the gated access feature inhibited utility so I suspect that Facebook will ease it’s restrictions in the near future.

Once in, the applications ARE terrific. You can throw sheep at your friends, “poke” them, and do other adolescent things if you wish (but we don’t care about them). Some of the useful professional applications for our kind are are RSS feeds to a blog, CribFinders, etc.

Let’s get started. Go to

1- Click the green “sign up” button

2- Let’s stick with the personal profile. The “business” profile has limited reach. Fill out your name AND “at a company” in the drop down menu. This is important because you may have a greater reach across “networks” if you work for a large franchisor, like Keller Williams. Use your professional e-mail address; that determines your access. Fill out your password selection, birthdate, and captchka, and hit SIGN UP.

3- Retrieve your confirmation e-mail and click the activation link.

4- Use the “Find Friends” link and import your address book. It’s safe; they don’t e-mail your friends nor store that data. You control the invitations. When you’re finished, click “next”.

5- Populate the profile information. Entering your company data and alumni affiliations are important to future networking capabilities.

6- Click “save”- Pick your city network and click “join”

7- Now, you can edit your profile by clicking through. If you want to join an alumni or company network, Facebook requires you to have an approved e-mail for that school or company.

8- Two applications I consider a must: Blog RSS Feed and CribFinders.

9- You MUST add Rodney Rumford; he’s the Facebook marketing guru. You should add me (and throw a sheep at me).

ALSO READ: Technology is a TOOL Not a Solution

Unchained Social Networking: Setting Up A LinkedIn Profile

NEXT UP: MySpace Profiles

Related posts:
  • Social Media Marketing Homework for BloodhoundBlog Unchained
  • Cribfinder and Facebook: Showcasing Listings
  • Referral Prospecting The Facebook Way


    6 Comments so far

    1. [...] Original post by Brian Brady Similar Posts What Type of Social Networking User Are You? Comment on Seven Steps to Graphing Your Facebook Strategy by Agnes … No More Myspace For Brian! NY subpoenas Facebook over safety from predators Quest 8 Social Networking Pimp or Tweak your Friendster Profile now 1 Linux CEO Brings Open Web Services for Online Dating to Social … Facebook subpoenaed by New York AG Alt Social Networking Sites – Beyond Facebook, Friendster, MySpace Prosecutor Gives Facebook the MySpace Treatment Myspace video uploader social networkers ready to trade privacy and personal data for … Proxy for Facebook MySpace and More 3-D Social Networking: The Next Big Thing? MySpace sacrafices user safety to become a content destination – user: 86020634 – user: shirlee27 – user: 80371965 – user: 59821008 – user: 80623622 – user: sombreros Run Your Own Profit-Pulling Skilled Games Business MySpace Takes Features From Facebook Facebook – Ten Reasons for Success in Social Networking Your Thoughts: Myspace vs FaceBook – user: 82894147 – user: thatzme – user: 141194435 – user: 50942566 – user: 290350352 – user: 74ben – user: steviecx – user: 194118788 My Lovely Lady makes it to Myspace open youtube myspace bebo facebook hi5,bypass youtube myspace … [...]

    2. Late Night Austin Real Estate Blog December 30th, 2007 2:24 pm

      I was wondering how many clients people have recieved from facebook and myspace. I guess I am wondering what is the maximum number of clients in a year people think is realistic. Would you think its around 2 per year or 10 per year.

    3. Brian Brady December 30th, 2007 3:09 pm

      “Would you think its around 2 per year or 10 per year”

      Stay tuned. I’m going to show you how to make it a few times ten

    4. PeterT December 31st, 2007 9:29 am

      Theis is great information, Bryan. I am a beginer at social media and this helps a lot.

    5. David A. Patterson, Broker CRS ABR January 12th, 2008 5:48 pm


      I’m going to hold you to that comment about “a few times ten”. I’m committed to increasing my web presence and growing my clients through this medium.

      I followed your facebook steps. Please feel free to critique my profile and blog (which is also the hyperlink on this comment).

      Much Success to you in 2008!

      David A. Patterson, Broker CRS ABR
      Russell & Jeffcoat Realtors, Inc.
      5219 N. Trenholm Road
      Columbia, SC 29206
      (803) 960-5231

    6. Chris Heath February 23rd, 2008 2:11 am

      Great article, what the deal with cribFinders though?