A four-way video podcast of Greg Swann plus three of the biggest names in real estate weblogging discussing this week’s Inman Connect Conference in New York.
Dustin Luther talks about the presentation he and Brian Brady will be doing on The Long Tail in real estate weblogging.
Jeff Turner and Daniel Rothamel (whose site sports a new magazine-style layout) will be doing a presentation on real estate video, and they talk about some of the challenges and opportunities facing would-be video adepts in the real estate world.
My own audio is too loud, a problem we’ve had before and hope to have corrected sometime soon. My apologies for this defect, but this format — group video podcasting — is an effective way of connecting the islands of certainty in the oceans of information. As an example, where today Joel Burslem waxes rhapsodic about the promise of real estate video, a less sanguine (but much more ethereal) Jeff Turner takes you through some of the very high hurdles that must be leapt to produce effective, interesting video.
Technorati Tags: blogging, Inman Connect, real estate, real estate marketing, technology
Dan Green says:
Looking forward to seeing how well these convos play in an open crowd this week.
I am especially keen on the idea that neighborhood videos are a no-brainer for agents, but that the technical barriers keep it from happening.
Thanks, Greg, for putting it together.
January 7, 2008 — 11:58 am
Greg Swann says:
Bless you, sir. Thank you.
For folks like Dan who are going to New York this week, if you feel like talking about your experience — and you’re not too busy reveling — shoot me an email and we’ll do a video podcast of your take on the show.
January 7, 2008 — 12:01 pm
Tony says:
Great video. A couple of unfiltered thoughts:
– Our experience is that the planning and logistics required to make a good community video far exceeds those required to film a property. The only advantage in terms of production value to community videos might be the opportunity to have more outside lighting.
– We look at a lot of user data and ask a lot of questions. One of the oddities that we’ve found after 1M real estate videos watched on our system is that viewers seem to be more distracted by what they see in videos far more than what they hear. A host is just as input to potential distraction.
– Perhaps a better approach is to have a conversational narrative via voiceover where the agent or seller can be introduced and then wax nostalgic about the story behind the property in a way that doesn’t interfere with either the view or increase the number of inputs for judgements for the viewer.
– Rock solid audio can make up for poor video but not vice versa.
– I’m not sure that lessons learned with respect to video podcasting necessarily automatically apply to property videos. Production lessons, sure. Marketing of the content to prospective buyers, not really.
Any chance that Bloodhound.tv will go to a flash format anytime soon so we dont have to wait for the download?
Tony
January 7, 2008 — 12:30 pm
Tony says:
“Rock solid audio can make up for poor video but not vice versa”
After re-reading my comment, this may have unintentionally come across as a slam on the sound quality your show. It isn’t. I am referring to real estate video in general.
Tony
January 7, 2008 — 12:38 pm
Greg Swann says:
> this may have unintentionally come across as a slam on the sound quality your show
Not a problem. Audio is our biggest problem still.
More later — still recovering on my end from yesterday’s crash.
January 7, 2008 — 12:41 pm
Daniel Rothamel says:
That was a lot of fun, as always.
January 7, 2008 — 1:42 pm
Todd Carpenter says:
I think that Jeff’s perception of how much time it takes to make a good video is skewed by the high standard that he self-imposes on himself. Being in the video business, a clip of mediocre production would reflect poorly on him.
I don’t think video has to be THAT well done to work. It would still be quite a bit of work to pull it off though.
“How it looks” is a recurring obstacle all of us. To many bloggers fret way to much over the look of their blog before they ever commit to contributing to it. My business partner and I are trying to start an Internet radio show, and he’s largely focused on making it sound slick, while I’m just concerned about coming up with content.
Video just seems to magnify everything, but many difficulties in life are largely self imposed.
January 7, 2008 — 2:07 pm
Greg Swann says:
> Any chance that Bloodhound.tv will go to a flash format anytime soon so we dont have to wait for the download?
It’s not streaming for you? The file is only about 1MB per minute, but it’s still streaming for me in QuickTime. Not for you?
January 7, 2008 — 9:30 pm
Greg Swann says:
> That was a lot of fun, as always.
Indeed. Thanks for sharing your time with us.
January 7, 2008 — 9:33 pm
Todd Carpenter says:
It streams for me
January 7, 2008 — 9:37 pm
Greg Swann says:
> Video just seems to magnify everything, but many difficulties in life are largely self imposed.
I agree with this, but I think we may have practical desktop CGI before we have practical desktop video.
January 7, 2008 — 9:49 pm
Tony says:
Greg
the streaming issue might just be related to being south of the equator at the moment. 🙂 I do like the format – it was worth the wait.
Tony
January 7, 2008 — 10:25 pm
Glenn Pingul says:
It will be interesting to hear how this workshop goes – regarding challenges of using in real estate. We actually don’t think creating video is that challenging. We’ve developed an end to end solution for creating, deploying and optimizing video for action. Sure, getting video produced “may” be a challenge but it becomes more so if you can’t measure whether it is effective or not. Video is just new and their is a myriad of ways to tell a more compelling story about a property, neighborhood, your point of view as a real estate professional etc. But at the end of the day, like any direct mail piece, it comes down to how effective was it. If you can’t measure it, that is ultimately the real challenge. We, Mixpo, have a booth at the Inman conference where we’ll demo how turnkey it is to create custom video and just as importantly how you optimize it for action.
January 9, 2008 — 8:16 am