Comments to Contacts to Clients: Bawld Guy Talking…at UNCHAINED.

by Brian Brady

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Author website

Sometimes, you don’t have to look far for expertise; it’s right in your own backyard.

Jeff Brown took me to lunch, yesterday. Our lunches usually last a couple of hours. We crunch numbers for investors, tell stories about the Padres, and try to start conversations, with the server, for his bachelor son. Yesterday was different because I had an agenda. I wanted Jeff Brown to participate as a faculty member of UNCHAINED.

I crafted my sales pitch as a sped down the 805 (remember when I talked about scripting?) . I reviewed all of the reasons it made sense to participate and tried to translate those reasons into tangible benefits for Jeff.

The sales pitch lasted 3 seconds. Jeff accepted because he’s the kind of guy who believes in abundance. He wants you to wildly succeed regardless of what’s in it for him. That philosophy is important because it’s why Jeff is so successful. He makes people wealthy first, then worries about how he gets paid.

I talk about bridging the digital divide; Jeff has perfected it. Jeff Brown can teach you how to turn a comment into a contact and a contact into a client. Jeff is a guerrilla commenter. He find opportunities in comment threads and capitalizes on them like a halfback hits the seven hole.

If you’re coming to UNCHAINED, you should be thinking of questions for Jeff. Here are some of mine:

1- How do you determine that a commenter is a good fit for you?

2- When is the right time to initiate contact?

3- How do you deal with “angry” emails?

I have the luxury of face time and can tell you, it’s worth every minute. Please welcome Professor Bawld Guy to the UNCHAINED faculty.

PS- Jeff is truly an amazing online marketer. His branding efforts are second to none. When my six-year old daughter hears that I’m on the phone with him, she whispers to my wife (he’s the bawld guy, right?) . His branding is so effective that we have to explain to her teachers why she insists on using the improper spelling of bald.