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Comments to Contacts to Clients: Bawld Guy Talking…at UNCHAINED.

Sometimes, you don’t have to look far for expertise; it’s right in your own backyard.

bawld guyJeff Brown took me to lunch, yesterday. Our lunches usually last a couple of hours. We crunch numbers for investors, tell stories about the Padres, and try to start conversations, with the server, for his bachelor son. Yesterday was different because I had an agenda. I wanted Jeff Brown to participate as a faculty member of UNCHAINED.

I crafted my sales pitch as a sped down the 805 (remember when I talked about scripting?) . I reviewed all of the reasons it made sense to participate and tried to translate those reasons into tangible benefits for Jeff.

The sales pitch lasted 3 seconds. Jeff accepted because he’s the kind of guy who believes in abundance. He wants you to wildly succeed regardless of what’s in it for him. That philosophy is important because it’s why Jeff is so successful. He makes people wealthy first, then worries about how he gets paid.

I talk about bridging the digital divide; Jeff has perfected it. Jeff Brown can teach you how to turn a comment into a contact and a contact into a client. Jeff is a guerrilla commenter. He find opportunities in comment threads and capitalizes on them like a halfback hits the seven hole.

If you’re coming to UNCHAINED, you should be thinking of questions for Jeff. Here are some of mine:

1- How do you determine that a commenter is a good fit for you?

2- When is the right time to initiate contact?

3- How do you deal with “angry” emails?

I have the luxury of face time and can tell you, it’s worth every minute. Please welcome Professor Bawld Guy to the UNCHAINED faculty.

PS- Jeff is truly an amazing online marketer. His branding efforts are second to none. When my six-year old daughter hears that I’m on the phone with him, she whispers to my wife (he’s the bawld guy, right?) . His branding is so effective that we have to explain to her teachers why she insists on using the improper spelling of bald.

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  • 10 comments

    10 Comments so far

    1. Josh February 20th, 2008 7:11 pm

      Brian

      How long did it take to photo shop that extra chin on Jeff? :)

    2. Chris Lengquist February 20th, 2008 7:26 pm

      Is it too late to get my money back. ;)

      I know Jeff as well or better than any other blogger. He has gone out of his way to guide me and answer my questions. I will look forward to meeting with him again.

    3. Chris Lengquist February 20th, 2008 7:26 pm

      Is it too late to get my money back? ;)

      I know Jeff as well or better than any other blogger. He has gone out of his way to guide me and answer my questions. I will look forward to meeting with him again.

    4. Brian Brady February 20th, 2008 7:38 pm

      Josh,

      Considering the work he’s done in the gym, a new picture is needed.

      I’m biased (as you are, Chris) but I won’t be surprised if Jeff’s advice is worth 1000 times the price of admission annually.

    5. Jeff Brown February 20th, 2008 8:40 pm

      First — I want this Josh guy banned for life.

      My visit to KC showed clearly how much the local investors, and vendors thought of Chris. It was impressive. Now all he needs is to give up the charade and shave his head. :)

      I’m always a little taken aback when I’m asked to live up to such kind words. I’ll do my best. I just wish I could come up with phrases like — …from comment to contact…client.

      I just muddle along doing what seems natural. Thanks again, I’m sending this link to Mom. :)

    6. Josh February 20th, 2008 9:06 pm

      OK, credit where credit is due. Tons of hard work in the gym got rid of the chin.

      Apparently he can apply hard work and dedication to more than just RE. :)

    7. Sean Purcell February 20th, 2008 10:30 pm

      Can you imagine sitting in the booth next to Jeff and Brian “talking shop”? If the waitress was paying any attention at all she is already a millionaire. Talk about an accelerated program of learning. Just one more reason I can not wait for Unchained.

    8. Jeff Brown February 20th, 2008 10:36 pm

      Sean — You’re still buying. :)

    9. Mike Farmer February 21st, 2008 6:30 am

      I wish I could go. This is sounding like a great experience.

    10. Robert D. Ashby February 21st, 2008 6:45 am

      Now I know I have to go, although I will say I bought the ticket long before Jeff got drafted. I am looking forward mostly to putting “real” faces to the names of the RE.net, but I am sure I will learn a ton in the process. See you guys in PHX!!