I’m not sure I’m understanding what Jim Kimmons is talking about. He cites an NAR article on building custom web sites on their own domains for listed homes. This we already do, and it knocks the socks off of everyone we deal with. Sockless in the high desert, Jim treads off in a different direction:
I think it’s a great idea, but I do it a bit differently. My custom domain names go to a blog instead of a web site. I’m pretty sure that I, and my clients, gain search engine exposure by using a blog. Also, over time, I can place new posts that will go out as RSS feeds and create new interest and search engine exposure. An interested buyer can subscribe to the blog and watch for price reductions or other announcements.
This is good. This fits nicely with the 4Realization that nothing Googles like a blog. It’s also a nice way to play with graphic ideas until something sings. I don’t love TypePad because of the rassafrassin’ trackbacks, but that’s a detail. I’m going to use WordPress anyway.
The part that I don’t get — and I guess I don’t have to get it — is this: Jim provides a link to an example listing weblog. It’s custom, yes, but the domain name is not property-specific in any way that I can see. I must be missing something.
For my own part, though, I am much enriched even in my bewilderment. There is a WordPress plug-in to make a post sticky — so the introductory matter I would want to stay at the top of the page will stay at the top of the page. A capital-P Page in WordPress is a hybrid construct that can work like a post, like a page full of posts or just like a stand-alone web page. In other words, the idea of WordPress as a Content Management System is easily 4Realized. Setting them up this way is more time-consuming that the procedure Jim describes, but I can leverage the labor from one to the next until I get to something I love. The fact is, I can probably work from one universalized template, just as we now work from one canonical CSS-stylesheet for all of our web sites.
This is cool. All of our newly-created content is already highly modular. A marketing web site for a listing built as a custom weblog on a custom domain would rock…