by Brian Brady
Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL
The BloodhoundBlog UNCHAINED Social Media Marketing Conference, brought to you by Zillow, was referenced by Teri Lussier, last night.
Greg Swann outlined his session, The Way of the Farmer:
Day 1, Class 2: The Way of the Farmer, dominating the Long Tail to dominate your farm Six 20-minute segments:
Segment 1 — Listing strong to farm strong
Segment 2 — Building single-property web sites
Segment 3 — Using engenu to dominate the long tail
Segment 4 — Zestifarming to dominate Zillow
Segment 5 — Blogging listings with engenu
Segment 6 — Belly-to-belly farming the Web 2.0 way
Here’s my session, Day 1, Class 1: The Way of the Hunter:
1- Why Ubiquity Works
2- Setting Traps- Sites that Can Expose You To Consumers
a- LinkedIn
b- Yahoo
c- MySpace
d- Facebook
e- Zillow
f- Trulia
g- Active Rain
h- You Tube
g- Gather3- Baiting the Traps- providing relevant consumer content to match up with the community
4- Building a Community- getting eyeballs that keep coming back
5- Getting commitment- how to convert engaged consumers to permission based marketing participants
6- Channel marketing- building a referral network online
There’s our first morning for you. 4.5 hours of intense classroom work. We’ll have an accompanying workbook for all attendees and everyone will get a DVD of the event.
Keep in mind that the price is still discounted at $199.
I’ve heard tons of criticism about our pricing strategy; everyone remarks that we’re not charging enough. Greg and I recognize that 2008 is hardly a banner year for most folks. We further recognize that now, more than ever, practitioners need to learn about how to rework their marketing efforts to be more in line with consumer behavior.
Unchained is going to be a business saver for many folks; jump on the discounted conference fee while it lasts.
DB says:
Brian you need me to teach the class on myspace.
I have a dirty little secret… one of the most popular surveys on myspace was created by me. It’s now all over the Internet. I created it basically to find out if a certain someone on my friends list was dating someone and one of my other friends took the survey and passed it on and the rest was history.
I have always felt guilty about that as I felt I had made a huge contribution to the world of spam but at the time, I didn’t know any other way of finding out if the girl was single or not!
The questions have since been changed a bit, but it’s still going around and I have seen it on several other networking sites as well.
If I had a single penny for everyone who has taken and forwarded that survey, I’d be a millionaire by now. *dreaming*
March 17, 2008 — 7:33 pm
Ann Cummings says:
Brian – both of those days sound terrific, and I’d love to be there. Circumstances, and money, cause me to not be able to go but boy I’d sure love to be there. Any way to get/buy the workbook and DVD outside of actually attending?
March 18, 2008 — 3:12 am
Sue says:
Brian, do you think you will offer this training again anytime soon? DVD’s of the entire course??, although not quite the same.
April 6, 2008 — 8:08 am