There’s always something to howl about.

Memo to ePerks.com: You idiots! Trying to censor a real estate weblogger is a poor way to defend your reputation — such as it is…

[I’m kicking this back up to the top. At the time I wrote this, I thought it might be enough to make the jackasses at ePerks.com come to their senses. Apparently not. If you are a real estate weblogger, and if you don’t want some sleazoid attorney pulling these stunts on you, you need to set your shoulder beside Vlad Zablotskyy’s and fight for your right to free speech. Let the world know that this kind of behavior is unacceptable. –GSS]

 
Sleazeball lead vendor ePerks.com (corporate motto: “We don’t totally suck because we can’t get anything right!”) has found a great new way to respond to criticism: Censorship.

Real estate weblogger Vlad Zablotskyy exposed ePerks to what by BloodhoundBlog standards amounts to very mild scrutiny. His posts elicited a number of horror stories from Realtors who had been misused in their dealings with ePerks.

So far nothing surprising. Lead vendors suck. They persist by virtue of creating an artificial marketing chokepoint, interposing themselves between consumers and the vendors who can satisfy their needs:

In the Web 1.0 world, lead vendors snapped up domains and fought hard for dominance on organic and pay-per-click keywords relating to real estate sales, mortgage origination and refinancing. By these means, they harvested contact information from interested parties, which they were then able to sell to Realtors and lenders, often for enormous fees. The lead vendors created an artificial chokepoint by marketing, then charged practitioners a premium to gain access to the consumers trapped at that chokepoint.

It is hardly shocking that most of the victims of lead vendors come to hate the scum who run these scams.

In the long run none of this matters. The Web 2.0 world disintermediates all man-made chokepoints. ePerks.com is one with the dinosaurs — and sic semper tyrannosauris!

But wait. There’s more. Instead of ignoring criticism on what is (sorry, Vlad) a low-traffic weblog, instead of asking itself “What would David Gibbons do?”, instead of engaging the enraged while retooling the chokepoint like Homegain.com’s Louis Cammarosano, ePerks.com chose to do the stupidest thing any corporation or government can do in the Web 2.0 world: It sent a threatening letter to a weblogger.

Witness: One Ronald J. Cook, an attorney for Willoughby, Stuart & Bening in San Jose, penned this deathless prose:

You are hereby instructed to terminate your ongoing efforts to unfairly disparage and slander ePERKS.com through the dissemination of false and/or manufactured information. Any resistence to our demands will be met with swift and decisive action.

Doesn’t that sound like the leader of the alien invasion in a bad sci-fi movie? “Attention, Earthlings! Resistance is futile!”

We need to take a moment to reflect and compose a comprehensive response to Mr. Cook and ePerks.com. Are we ready?

You idiots!

Cook goes on to say, “[Y]our only goal is to cast ePERKS in a negative light for personal gain.” No, Ron, that’s what you’re doing — and a damn fine job, too!

There’s more, but who cares? BloodhoundBlog gets these letters from time to time, and they’re all the same. Some dipshit corporation — in preference to delivering on its promises, honestly addressing grievances, and maintaining its reputation in the free marketplace of ideas — hires a jackass attorney to write a threatening letter that is in fact void of all threats.

Attention ePerks.com: Vlad Zablotskyy is free to criticize you — as am I — and you cannot do a damned thing about it. We are blessed in this country by a Constitution and a legal tradition that empowers the individual against the threats of the powerful. This is a wonderful thing, and it protects you as much as it does us. Hiring a legalizing thug like Mr. Cook to do violence to the idea of free speech is an act of treason to your own rights — you idiots!

In any case, I am setting my shoulder beside Vlad’s. If you want to come for him, come for me, too. I will be happy to report every detail of everything you do — to a national audience of real estate professionals numbering in the tens of thousands. I detest lead vendors, and I will be beyond delighted to help you shred what remains of your shoddy reputation — you idiots!

I’m sure you will not be human enough to send Mr. Zablotskyy a letter of apology for having issued your empty threat. It doesn’t matter. Google has a long memory, and any future clients who think to investigate ePerks.com before risking their money on your sleazy leads will stumble across this post in no time.

Nice going — you idiots!


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