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Black Pearl Marketing Minute: How did Brian Brady get to be Canada’s Favorite American Mortgage Broker?

If you search on Google.com for canadian real estate american mortgage what do you find?

Brian Brady, of course, Canada’s Favorite American Mortgage Broker.

In the podcast liked below, Brian discusses the strategy he deployed to dominate many Search Engine Results Pages for Canadian investors looking to pick up American bargains while the loonie is near parity with the U.S. dollar.

Here’s the battle plan in miniature: Be found, be food, be funded. You have to write content that will score well on search pages or over-the-transom clients will never find you. Once they’ve landed on your site, you have to feed them the information they’re hungry for — all they can eat. And once they’ve decided to do business with you, you have to be able to deliver your product when and as promised.

Are we talking about underwriting rental property loans for prosperous Canadian investors? Or are we talking about your business? Listen to the podcast to find out.

BlackPearlMarketingMinute040208.mp3

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  • 2 Comments so far

    1. Sean Purcell April 2nd, 2008 7:41 pm

      I love this quote (approximation):

      Greg: So it cost you virtually nothing… other than the intelligence to do it.
      Brian: Right

      Our mind is indeed our ultimate wealth. (And the Great and Powerful Oz is filthy rich :) )

    2. REBLogGirl April 3rd, 2008 12:50 pm

      Brian knows how to market himself and who to market himself to. And he is one heck of a blogger- I see his stuff everywhere.