There’s always something to howl about.

Introducing Chris Johnson, New Market Survival Enthusiast

Until today, I thought Richard Riccelli had the best job description among our contributors: “Marketing Provocateur.”

Loan Officer Chris Johnson offers plausible competition with “New Market Survival Enthusiast.”

Chris Johnson calls the tiny town of Westerville, Ohio, home — a challenge for a loan officer. A prolific weblogger and an incipient father, Chris is a tireless advocate of continuous self-improvement.

Chris and I have been dancing with each other for months. Time will tell, but I think he’s joining us now because he wants to deliver unto us a deep and difficult-to-master marketing philosophy: Get behind the mule and plow! Sounds like a BloodhoundBlog message to me.

At the same time, I am pruning our Frequent Contributors roster by a few names, folks who haven’t had as much time for us lately: Lani Anglin, Bill Leider and Galen Ward. We’ve never retired a contributor account, so it could be they’ll rejoin us in future.

Our recent additions have all been very big dogs, so it will be interesting to see if Chris can out-howl them. Nothing like a big challenge to bring forth big results.

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