There’s always something to howl about.

Actions speak louder than words, so let your actions say this: “I intend to do more to earn your business.”

Mike Rohrig got to hang a sold sign on the first custom yard sign he built for a listing. The sign probably didn’t sell the house, but it did sell another homeowner on listing with Mike.

He relates this in email:

I had reports from my seller of at least one person just short of slamming on their brakes to look at the sign. How do you think the sellers felt when they saw that?

From Tallahassee, Barry Bevis offers this:

Here are my first two custom yard signs.

Learned a little — as you always go the first time out. Next time they will be larger, I’ll balance the fonts out, No rivet through my logo and maybe shorten the text — but the paragraph is stopping walkers.

As I posted on your blog, the web address just sends you to the listing page on my website.

Here are Barry’s signs:

I think this rocks. From our point of view, a listing sells to three parties: The seller, the buyer and the neighbors. The idea of using yard signs to snare random buyers — in the hope of selling them something — anything! — seems sub-optimal to me. We would rather knock the socks off the neighbors, thus to cultivate a steady stream of listings.

As both Mike and Barry note, a custom yard sign is excellent for drawing buyer attention. And your actions will speak to your sellers much louder than any words could that you want to earn their business. And that yard sign will communicate silently to neighbors who are thinking of selling that they need to give you a call. I rate that a win all around.

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