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Move.com looks for viral buzz with sneak peeks of new commercials . . .

By: Greg Swann, Phoenix Real Estate, Post Archive, RSS Feed
Posted: Friday, September 8th, 2006, 4:10 pm MST
Category: Marketing, Real Estate

They’re looking for comments, they say. That’s because the spots are in the can and the media’s already bought:

As someone who regularly blogs about real estate, we thought you would like a sneak peek at the new Move.com; television ads before they air. We’d love to hear your comments.

What do they really want? Buzz, of course, word-of-mouth pre-conditioning of the audience. To me they’re just commercials — the email, bathroom and microwave popcorn time courteously inserted into broadcast TV. Your mileage may vary.

Here are the spots, shown with Move.com’s titles:

Atlas:

Paper:

Search:

Time:

Tires:

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    • 1 comment

    1 Comment so far

    1. Seattle’s Rain City Real Estate Guide » Moving Forward… September 13th, 2006 4:09 pm

      [...] Greg picked up the new Move commercials on YouTube… The latest fun news around Move is that my favorite commercial (Search) got picked up by AdForum and is currently displayed on their front page! [...]