Number1Expert Re-Launches as Number2Expert
By: Eric Bramlett,
Austin Real Estate,
Post Archive,
RSS FeedPosted: Sunday, May 11th, 2008, 3:38 pm MST
Category: Marketing, Real Estate, Realty Reality
In a surprise move, website template provider Number1Expert has announced plans to rebrand as Number2Expert. This decision came following their inclusion of Trulia widgets on the myhomes.asp pages of all of their client sites. Here’s an example.
When asked about the decision, a spokesman said, “To date, our clients are providing Trulia with over 11,000 links. We live in a web 2.0 World, and transparency is very important. Since we’re effectively promoting Trulia as the #1 real estate expert, we felt it important to re-brand ourselves to more consistently mesh with this strategy.” He then added, “We’re very excited about the new opportunities that will arise with our market position as the Number 2 Experts.
The widgets that Number2Experts places on their template sites have been a hot topic in the RE.net as of late. Demonized by real estate SEO’s, and heralded as powerful, free online tools by others, the real estate world cannot seem to come to a consensus.
Be sure to keep an ear open, and an RSS reader ready for more news to come regarding this intriguing topic.
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Related posts:17 Comments so far
You had me going there for a minute Eric, you actually had me believing that “Number one Expert” actually did that…pretty funny stuff!
…Number Two tries harder…..
(Remember that old Avis ad campaign?)
Awesome stuff, Eric! Do keep it coming brother….
I finally gave up trying to get all of my listings to physically show up on the map on my Number 1 Expert site and just had it completely removed last Thursday. http://www.russellshawrealtor.com. I usually have around 75 - 80 active listings and my Trulia map would show 20 - 25. This would prompt calls from some of our sellers that their listing “wasn’t showing up”.
Nice graphic, Eric!
[...] would Eric Bramlett post something like this? Or this? The debate rolls on as to Trulia Widgets and their use as a linkbaiting scheme. They are [...]
Great satirical piece, Eric. Hopefully, your point will get seen by the powers that be over at Number1Expert. Having those widgets on all of those sites is essentially them voting search engine-wise for Trulia as the #1 expert for real estate.
@Russell - Blackwell actually hooked me up with the “Number2Expert” graphic. My photoshop skills are still very rudimentary!
Eric great post. Think #1 Expert will wake up and add the nofollow tag to their sites when using the widgets? My guess is they aren’t smart enough to even understand what this is all about.
Prety tricky Eric and Eric! I don’t think #1 cares about voting other search engines wise. They have some very unhappy clients right now, I know that for a fact.
Great post Eric! As far as I can tell, Trulia outranks Number 1 Expert’s clients in every market. Time for them to wake up!
I understand why individual agents who most likely do not understand how search engines work would put a trulia widget on their site or blog, but a website provider should have more understanding of how the system works.
great take on that one Eric. I guess #2Expert really does not get it, or just does not care, that their own clients are getting hurt by their lazy moves.
Keep up the great work Eric.
Thanks for the info, Eric! I wish they would add no-follows to their links; a bunch of agents in my area use the widgets and it’s totally giving Trulia a bump in rankings.
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