Real Estate Success Tools CEO Matthew Hardy speaking on BrokerIPTV.com:
Greg Swann I believe has a better understanding of where the real estate industry is going than most people out there right now. Greg has a perspective on understanding that this is a bottom up industry, that the individual real estate agent, their ability, their ability to own their own technology, to own their own systems, to own their own approach to business, is what is changing the entire industry. It is wrapped up in this thing called Web 2.0, but it is all based upon the idea of control and the power for the individual real estate agent to do what they want to do for their business.
You bet. We’ve known Matthew for more than a year, and his approach to business is very much like ours. If your income depends on milking underlings you think you have hypnotized into believing they need you, I cannot wait for the hammer of justice to fall on your head…
Technorati Tags: blogging, BloodhoundBlog Unchained, disintermediation, real estate, real estate marketing, real estate training, technology
Michael Durden says:
Amen!
The current crop of agents don’t understand we’ve been here before, back in the 80’s.
The best folks know this current economy is temporary and that they are in it for the long haul.
Michael Durden
Professional Property Scout
http://nacreps.org
May 29, 2008 — 5:15 pm
Russell Shaw says:
I think it is quite important to keep in mind that it was me who introduced Matthew Hardy to BloodhoundBlog. 🙂
May 29, 2008 — 10:22 pm
Greg Swann says:
> I think it is quite important to keep in mind that it was me who introduced Matthew Hardy to BloodhoundBlog.
Absolutely right. The man is just as fun, funny and engaged as he comes across in that video, too.
May 29, 2008 — 11:02 pm
Jan O'Brien says:
I met Matthew last year and have had the great opportunity to conduct a seminar with him in Las Vegas. I am a huge fan of the REST software and use it in my coaching business. This family-owned and operated business knows how to take care of the customer and is a far superior CRM/transactional management program to anything on the market.
May 30, 2008 — 12:00 am
Susie Blackmon says:
As part of the somewhat new crop, I have asked myself not only why aren’t the seasoned agents (in my area) jumping on the technology/blogging bandwagon as fast as they can; but also, how much longer will an affiliation be necessary/required to be successful beyond the first few years that are required for ‘oversight’ which in itself is a joke for the most part. The tides are changing!
May 30, 2008 — 1:28 am
Thomas Johnson says:
The broker must provide a quid for the pro quo, just like anything else in life. The value equation must balance. Any system that is out of equilibrium for very long will regress to its mean state, that of equilibrium. That said, an object in motion tends to stay in motion.
In my retrospective view of this, the 100% shops put the agent more in control than ever before. That said, I see an opportunity for brokers to provide unbelievable opportunities for their agents in return for the split. Will it happen? Dunno.
Redfin has a model. Most brokers can’t burn millions to see if ‘agent as tech employee’ works. The Realogy (“evil empire”) team, now that it is private, is a force to be reckoned with. They can drop millions on technology initiatives and spread the cost over thousands of offices, as can Re/Max. In our market, we have seen Re/Max back off the pure 100% system to aid recruitment and franchise revenue (gotta fill those desks). Could a high service/high integrity/high touch brand like Bloodhound Realty be replicated without a Greek speaking desgnated broker?
Another unknown is the State, meaning sovereign risk. Is DOJ bored with this, now? Will 50 states in the wake of the credit crunch standardize licensing a la NASD? This is also a factor in a broker’s calculations of where to take his effort.
The traditional agent as cash cow split shops have entropy going for them. Is the equilibrium shifting? It remains to be seen. I doubt that even at the speed of the wired web 2.0 world, the business models will be much different than they are today. The early adopters (the kennel) will offer their clients more tech than they can eat. Will this bleed off enough market share to force an equilibrium shift?
May 30, 2008 — 3:48 pm
Matthew Hardy says:
Greg, Russell and Jan,
YOU are all wonderful people who I count as friends and consider it an honor to know. The quality of your work continues to inspire me. Thank you very much for your kind comments!
– Matthew
May 31, 2008 — 11:41 am
Cheryl Johnson says:
>>Could a high service/high integrity/high touch brand like Bloodhound Realty be replicated …..
What an interesting idea! Bloodhound as a franchise! 🙂 But the entrance requirements would include a demonstration of some level of cognitive ability, not just an outlay of $.
May 31, 2008 — 6:21 pm
Greg Swann says:
> Bloodhound as a franchise!
This was something we thought about when we were building the business model. But I’m more interested in spreading our way of thinking than I am in leaning on people to live by a long list of rules.
This I believe: A sufficiently valuable value proposition, properly communicated, will put the bums, the brothers-in-law and all the other underachievers out of this business. In the long run, we are all Bloodhounds.
May 31, 2008 — 7:03 pm
Matthew Hardy says:
> Russell Shaw May 29th, 2008 10:22 pm
> I think it is quite important to keep in mind that it was me who introduced Matthew Hardy to BloodhoundBlog.
🙂
btw – here’s your proof
June 3, 2008 — 1:29 pm