Who wants to play the ProjectBloodhound game? Teri and I are avid to inflict some excellence on a few hapless volunteers, provided you will pitch in your own unique Social Media Marketing skills

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

Hunter Jackson came up with the idea of revisiting ProjectBloodhound the other night, and that was a stroke of pure genius. It gnawed at me as soon as he brought it up, and I wasn’t alone: Teri Lussier was thinking along the same lines.

Here’s why: Even though we documented our thinking in RealEstateWeblogging101.com, we think differently now. There are things we’ve come up that we want to deploy, and there are a host of half-germinated ideas we want to bring to flower.

On my own plate:

• Teri and I need to rebuild TheBrickRanch.com to make it engenu-friendly
• Cathy has plans for me to build weblogs for our handy-man, for our doggie day-care provider, etc.
• I have had as a post-Unchained project the daunting task of moving all of our existing weblogs over to WordPress Multi-user

The last project subsumes the others, and it also creates a ProjectBloodhound opportunity. I have thought that, while implementing WP-mu, I would build a prototype of a perfect-in-the-abstract hyperlocal real estate weblog — best practices in everything.

And that’s where it all comes together. I kindasorta hated Project Blogger, because it seemed to me to become just another cliquescene beauty contest, and we never win anything like that. But I didn’t care about that, anyway. We got a frolicking book out of our efforts, for goodness’ sakes, influencing a bunch of real estate webloggers along the way.

And we can do our own thing now, with no contest to cause distractions: Invite one or a few wannabloggers over to play with us, help to build weblogs, help to build a Social Media presence, help to launch people who want to do better into a better orbit in their home markets.

What’s in it for us? By helping them, we’ll help ourselves. There are things that each of us could be doing better. By going through everything in detail, we can figure out what we should be changing in our own marketing.

But: There’s a catch: I’m overbooked on blue-sky projects, and Teri doesn’t want to do this alone. We want to bring the best of everything we have at BloodhoundBlog to this effort, so we want to hear some shouts of “I’m in!” — both from the folks in the sidebar and from the very bright people who read and comment here. This is potentially a scenius scene, the kind of thing I was talking about earlier this week. If we all work on this, we can get much closer to a perfect understanding of effective Social Media Marketing.

So: Speak up or tell us to go pound sand. I’d like to see what we can put together, but only if we bring the best that each of us has to teach.

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