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BloodhoundBlog at two: The scene of the real estate scenius

BloodhoundBlog came into this world two years ago today. I had tried twice before to craft a workable real estate weblog. The second attempt donated its 60-odd posts to BloodhoundBlog on the way in. But BloodhoundBlog was different from our prior attempts right from the start. We were focused on the national real estate industry from the beginning, mixing good writing, deep philosophy and radical new ideas into what has seemed to be a consistently heady brew.

In our first two years, we’ve served over 1.4 million pages to over 750,000 unique souls. We’ve written more than 2,800 posts and hosted more than 25,000 comments. As I write this, we have 600 Technorati links and 67,000 Yahoo backlinks. Those are interesting numbers, but these are more interesting to me: In the past two years (less than that, really, since we didn’t start tracking for about two months), 37,347 people have visited here here 200 or more times. Just short of 151,000 people have visited us nine or more times. And keep in mind that we live by RSS and email subscription. The flip side of this is that just short of half-a-million souls have come to the site only once, which I think is a nice illustration of the relative value of search-engine borne as against more-organic sources of traffic.

And, in reality, none of that matters. BloodhoundBlog is influential because it is very loud voice in the RE.net, but BloodhoundBlog is influential because it is very serious about big ideas. From the earliest days of the blog, we staked out a ground — the philosophy by which the most serious, most dedicated real estate professionals would thrive in the Web 2.0 world — and defended it with the ferocity of real Bloodhounds. We are always about the grunts on the ground, never about the bosses and vendors who seek to bilk them of their hard-fought earnings. We’ve built an audience not by dumb SEO stunts, not by kissing up to the NAR or the Inmanosphere, not by fawning or flattery or appeals to pity, but simply by delivering the goods day after day, month after month. If you want proof that content is king — that exploring important issues in full detail trumps easy-reading, that telling the whole truth, no matter how much people might rather not hear it, is the naked essence of integrity and credibility — BloodhoundBlog stands as that proof.

I could not be more grateful to the people who have made this possible: Our fabulous contributors, past and present, our readers and commenters — even those self-drawn-caricatures who have chosen to define themselves by their opposition to us. Weblogging is a conversation, but BloodhoundBlog is a colloquium, a rigorous examination of how the real estate business will be conducted, going forward. I love it that we can pull this off — discuss the most important of issues, seriously, thoroughly, with a civilized respect for each other, all the while keeping things interesting, irreverent and fun. BloodhoundBlog is the scene of the scenius, and it is the work we do in the next two years that will determine who will still be working in real estate — and how.

And — to think! — Bloodhounds are puppies for three years. Our archives are already the encyclopedia of hi-tech real estate, and we are but barely begun. What’s the plan for the future? Keep growing. Allowing for everything, we’re probably talking to around 150,000 people often enough to make a difference in their lives. There are at least 3 million folks out there we could be talking to — at least half of whom are serious about doing this work wisely and well. We’ll keep running this trail until we track every one of those people down.

My thanks to you for being a part of the chase.

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  • 15 comments

    15 Comments so far

    1. Gary Frimann June 29th, 2008 11:30 am

      Congrats on the anniversary!
      Keep up the good work and the message.

    2. Cheryl Johnson June 29th, 2008 11:48 am

      HOOOWOOOOOOOLLL!! (Or however you write out a Bloodhound Bay) Congratulations!

    3. jay June 29th, 2008 2:54 pm

      I probably do quick peeks at bloodhound as often I go to the Drudge report each day.

    4. Teri Lussier June 29th, 2008 4:00 pm

      Happy Birthday, BloodhoundBlog!

      This one’s for you. :-D

      http://www.youtube.com/watch?v=1TLygQpSiyU

    5. Vance Shutes June 29th, 2008 5:07 pm

      Greg,

      I’ve said it before and will say it again – Thank you for doing what you do. Happy Birthday, BloodhoundBlog!

    6. Greg Swann June 29th, 2008 6:09 pm

      Gary, Cheryl, Jay, Vance: Thanks to all of you, but the thanks go every which way. It’s the people who come here who make this place work.

      Teri: Thanks, that was fun. Forever Young was on Planet Waves. Dylan played with The Band in 1965 and 1966, so they were on a few of the singles from that period. They played behind him (all but Levon Helm) in the world tour of 65-66, which means they’re on the Great White Wonder bootleg, later released as Live 1966. But Planet Waves was the only time they played behind him on a studio album. They recorded that album, then went out on the road for the tour that became the Before the Flood live album. The arrangements you’re seeing on The Last Waltz would have come from that tour. As incisive as Robbie Robertson’s Strat is in the film, he was that much tighter in 1974, using a pick like a surgeon’s scalpel. I’ve always loved Forever Young, but when I was a teenager, I would set up side 3 of Before the Flood (The Band by themselves) in the darkroom and work all night.

    7. Dave Phillips June 29th, 2008 6:10 pm

      Greg,
      Thanks for providing the moon for us to howl at until our tongues drag the ground and we are forced to head back to the water bowl.

    8. Greg Swann June 29th, 2008 6:38 pm

      > Thanks for providing the moon for us to howl at until our tongues drag the ground and we are forced to head back to the water bowl.

      See that’s how these rumors get started. You say something sweet like this, and, before you know it, people are whispering, “Greg Swann mooned Dave Phillips!” ;)

      Thanks for everything you’ve done here, Dave.

    9. Todd Carpenter June 29th, 2008 7:19 pm

      Congrats Greg! BHB has always been my favorite place to comment. It’s always an interesting conversation.

    10. John Wake June 30th, 2008 12:21 am

      I know you don’t like me-toos but, “Congratulations! Beautiful pup!”

      I’m certainly one of the 37,347 who have been here more than 200 times.

    11. Greg Swann June 30th, 2008 12:29 am

      > I’m certainly one of the 37,347 who have been here more than 200 times.

      Bless you, sir. Thank you.

    12. Geno Petro June 30th, 2008 8:44 am

      This is one place I don’t mind running around with the bigger dogs. Happy Anniversary, Birthday, Dog Day…

      Geno

    13. Doug Quance June 30th, 2008 9:44 am

      Another milestone achieved.

      [hoists glass]

      May there be many more. :)

    14. Stephanie Edwards-Musa July 1st, 2008 10:06 am

      Greg, What has been created here at Bloodhound Blog is quite amazing and reaches out to more people than anyone probably realizes. Happy Birthday! It’s amazing what can happen in 2 years.

      I was thinking the other night…it was Bloodhound Blog that is what made me start blogging, although I started on AR. It was this site that I ran across and motivated me to dive in and learn something new that could help my business.

      And then, a little over a year later to be invited to take part in Project Bloodhound? Amazing and awesome at the same time. Thanks for the opportunity, so happy to be here with all of you.

    15. Thomas Johnson July 5th, 2008 1:38 pm

      Congratulations on year 2!
      Thanks for providing us with an inviting oasis of clear free market thinking.

      Just for you seeing that it’s BHB birthday, anniversary and all http://www.youtube.com/watch?v=cznySoBnErA