Google Search Volume & Mind Share
By: Eric Bramlett,
Austin Real Estate,
Post Archive,
RSS FeedPosted: Friday, July 18th, 2008, 8:33 am MST
Category: Real Estate
Huge news in the world of search: Google now publishes search volume for specific keywords through the Adwords Keyword Selector Tool. In the past, we’ve had Overture (which went away,) or Wordtracker to turn to. Both of these tools were fairly inaccurate. The new data that Google released appears to be far superior to either of these tools.
I’ve long been a fan of Google Trends, and I’ve wasted many an afternoon looking up the strange search habits & statistics of Googlers in different areas & cities. Want to know if Keller Williams is more popular than Re/Max? Google Trends can give you a good idea.
The new data that Google has opened up to us gives us very powerful information about mind share, or public awareness. It logically follows that the more people are searching for a specific brand, the more generally aware the public is of that brand. We can now put a “search score,” in points on any specific brand.
So….how did everyone stack up? you can click on the image for an easier to read doc, and more information
13 comments
13 Comments so far
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i was happy to see this, those little bars they used to have were helpful but not that they have quantified the search volumes it makes looking for good keywords so much better!
Yes. They have improved it in a big way and it is now a pretty dog-gone decent tool in my estimation for targeting online marketing of many types. PPC and organic search alike. Nothing is perfect, but this was a solid improvement.
I just checked arlington va real estate vs arlington virginia real estate and wow what an epiphany. The numbers are 3x higher. Also arlington virginia homes for sale is sig higher than arlington va real estate. I have some tweaking to do. I might get lost in mindshare….
j
Wow, this great. Its easy to use and very enlightening! Thanks Eric.
This is very interesting. I have used Spyfu to analyze some of this data in the past… but obviously Google can do a much better job.
Thanks.
@jaybird;
There are a ton of epiphanies to be had. I will be posting some more soon..
The nice part is this seems to go a little more micro than in the past and truly provides some useful stuff IMO.
I’m excited and off to play with it. I have really concentrated on a few keyword on my hyper local blog and am going to check to see if I screwed up
[...] of information that flows here. I think I am doing alright: I Twitter people in the Facebook, Share my Mind with Google, constantly talk on miPhone while admiring the Street View out my Zillow window. Last night I even [...]
[...] that flows here. I think I am doing alright: I understand how to Twitter people in the Facebook, Share my Mind with Google and constantly talk on miPhone while admiring the Street View out my Zillow window. Last night I [...]
Great tool Eric. I’m going to go to town on some KW research now. Thanks for sharing.
I think the new tool is great. It is amazing to see the difference in a search for Real Estate by looking at just the town and the term “Real Estate” or adding both the town and state and Real Estate. Never realized how big the difference was.
Food for thought.