There’s always something to howl about.

Blogoff Post #5: It takes sharp-elbowed self-promotion to grab the brass link . . .

From the seminal SEOBook article “101 Ways to Build Link Popularity in 2006”:

1. Sorry, but link building is still going to be the SEO trump card for the foreseeable future.

2. I wouldn’t hold your breath for search engine algorithms to place less importance on link popularity until the Semantic Web arrives, or maybe when HTTP gets replaced by a new protocol. Because links are still the basic connector, the basic relationship, on the Web. And for the forseeable future they’re going to be the easiest way for a computer program to judge the importance and trustworthiness of a Web page.

Whether your concern is your primary web site, your weblog — or both — the essence of search engine findability is the inbound link. Our goal at BloodhoundBlog is to build a community — but we want to build a big community. We don’t go out of our way to attract links — contemporaneous appearances seemingly to the contrary — but neither do we shun them.

I’ll come back to this as we proceed, because I think it’s interesting. In the mean time, what’s the best way to attract an inbound link? Very simple: An outbound link.

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