There’s always something to howl about.

Blogoff Post #15: How to steal your way into the hearts of your readership . . .

From the seminal SEOBook article “101 Ways to Build Link Popularity in 2006”, here is a sure-fire way to get no inbound links:

Steal content published by well known names. Strip out any attribution. Aggregate many popular channels and just wait for them to start talking about you.

This one makes me nuts. There are some amazingly great real estate weblogs out there. But there are many, many more than consist of nothing but stolen content. Some rip-off RSS feeds and re-syndicate them without permission, usually as pretend-content to cover their own splogging ads.

But still worse are the hand-crafted plagiarist sites: Actual real estate licensees, stealing weblog content or ripping-off newspaper or magazine articles, presenting them in full, often without even attribution. Presumably, most of these creeps don’t even know how sleazy they’re being, simply because honest webloggers aren’t even talking to them, much less linking to them…

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