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Blogoff Post #20: Weblogging for real estate? Host it yourself!

From the Online Marketing Blog’s “25 Tips for Marketing Your Blog”, here is tip number one, perhaps my number one crazy-maker:

Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name!

So many of the real estate weblogs I like, including some I will review, are in violation of this rule.

True hosting is fast, easy and cheap. WordPress will come free with the hosting package. There is no good reason not to do this, and one outstanding reason to do it now rather than later: The bigger your traffic base, the more readers you will lose when you make your move. As with the Chicken Pox, you’re better off living through the pain while you’re still young…

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  • 7 comments

    7 Comments so far

    1. [...] END OF ROUND 1 – 4 hours into it and Greg has sustained his 2-1 lead on Ardell. Current count Greg 20 Ardell 9 4:00 a.m. – #20 Greg Blog hosting and where to do it. Does it matter? YES!!! I don’t know why any real estate blogger would do their blog under a different domain. Mine is attached to my main site, and we saw our traffic double + since we introduced the blog. 3:47 a.m. – #19 Greg Words of wisdom to newbie bloggers Yeah… I’m a write first and ask questions later type of guy. [...]

    2. Maureen Francis September 26th, 2006 5:06 am

      I just made the switch from blogger.com to wordpress. I have to say, that the learning curver for many new real estate bloggers would be steep on wordpress. Steep enough to keep them from blogging. Most agents will not take the time to figure this out. Heck, I sent out 100 invitations to the agents in our office to ActiveRain, and I had to sit next to most of them to help them register. They are very good at selling homes, but not so great at figuring out new (to them) things on the web.

      Yes, I felt like by blog grew up when I moved to my own domain, but its not for everyone. And I am still having some growing pains figuring out wordpress.

    3. jf.sellsius September 26th, 2006 8:22 am

      We love WordPress because it’s open source and there are always new goodies coming out.

    4. Leanne Paynter - Florida Realtor September 26th, 2006 1:44 pm

      Greg, thanks for the wonderful information/tips. I’m curious as to what made *you* decide to use http://www.mysite.com/blog vs. a stand alone domain name (www.myblog.com)? Do you think your decision has resulted in more traffic to your website vs. had you chosen to go with http://www.myblog.com?

    5. John K September 26th, 2006 6:31 pm

      Words of advice – if you plan on blogging for a long time, never, never, never start with someone else hosting your site, such as typepad.com.

      I did my six months of entries under johnakeith.typepad.com, then switched over to my own domain name, under bostonreb.com.

      A year later, the search engines still bring up my old site. I lost a ton of traffic, because people just didn’t take the effort to click on the little “this site is now here” button.

    6. [...] They laughed when I sat down at the keyboard, but, when I know what I want to say, I can write faster than my fingers can type. [...]

    7. Greg Swann September 30th, 2006 1:31 pm

      > I’m curious as to what made *you* decide to use http://www.mysite.com/blog vs. a stand alone domain name (www.myblog.com)?

      Because, even if you can’t find any of the wasy ways I’ve built to get you to our main website, all you have to so is chop away at the URL. That’s also why we didn’t do a third-level-domain (http://BloodhoundBlog.bloodhoundrealty.com/), because that’s not as easy to edit manually.

      John K: Set up a 310 redirect on your old Typepad page. It will forward automatically.