There’s always something to howl about.

Blogoff Post #29: How to increase your sales . . . ?

From the Problogger ‘How To…’ Group Writing Project, Larry Hendrick offers tips on how to increase your sales:

Would you like to earn more money next year? How about next month? Today I offer a method to increase your sales, and it’s not hard. It is represented with an easy-to-remember acronym: QUESTIONS. Questions that will give you the edge over your competition because they are too busy telling and not selling.
Here is the acronym with quick reminder words:

Q = qualify
U = understand
E = engage
S = state
T = timing
I = image
O = objections
N = notify
S = send

I am inordinately skeptical about sales tips ‘n’ tricks, because I think it is too easy to trip over into a rote, scripted kind of selling. But the ideas Hendrick discusses are not bad, assuming you keep your eye on the real prize: What your client truly needs — even if there is no sale involved…

Technorati Tags: , , ,