There’s always something to howl about.

Blogoff Post #45: Real estate weblogging? Yo, Shlomo! Cut back on the promo . . .

More from Seth Godin offers 56 tips on how to get traffic for your weblog. Here is tip number forty-seven:

Don’t promote yourself and your business or your books or your projects at the expense of the reader’s attention.

This one goes miles for me. I have no objection to you telling me about your product — particularly how it solves some problem at hand — provided there is a real problem that is really at hand. But if you’re just going to give me a commercial, do it on your web-site — or on TV.

This is a hard row to how, a thin line to toe, given that most real estate webloggers are blogging, at least in part, to drum up business. The bottom line is, if you start to look like spam to me, I’ll start to treat you like spam. How is that to your advantage…?

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