There’s always something to howl about.

Zillow increases advertising relationship with failing Newspapers…will this help either party?

There was an interesting article just published in Editor and Publisher Magazine. (HT to Jon and Jennifer Karlen for sending me this via email this morning) It describes the new real estate advertising deal between 282 newspapers and Zillow.

Rather than offer my opinion(s) on this up front, I’d like to have Bloodhound Blog Readers take the time to read it and offer THEIR take in the comments section….here’s your chance to analyze today’s real estate news! (grin).

Let me ask some questions to get the party started!

Will this change SIGNIFICANTLY change the fortunes for either Zillow or the 282 papers? Will this add the local traffic that they are starving for? Which entity will get the “better end of the stick” in this deal? Is it really REALTORS vs everyone else in the battle for eyeballs? Will it be a saving move for both entities as they push for more traffic? OR is it rearranging deck chairs on the Titanic?

Bonus research question: Is your location impacted by this deal?

Ok, folks…if you have been longing to throw your views out there for a while and have not done so, here’s your chance!

What say you? ( I will offer my opinion in the comments section after the conversation’s in full gear!)