There’s always something to howl about

Project Bloodhound: Viva Las Vegas pays out in Black Pearls

Blog World and companion conference, REBlog World, have ended. Kudos to Todd Carpenter and Jason Berman for putting REBlog World together, very nice to meet both of you. I completely agree with Eric Blackwell that the relationships matter. I agree with Inman Connect and NAR Convention goers that what happens in the halls is very important. I maintain my aversion to the vendor exhibits, bringing home zero sch-wag except for a crap pen from the hotel, the Palms, which has the Web 2.0 cluelessness to charge $2.00/page for printing. For that reason alone, I won’t be staying there again thanksverymuch, although the bathroom in our room was quite spectacular, and the bed was comfy enough to sleep in. No cockroaches, yet. Note to Palms staff- the room was a bit grungy under the window, and you shouldn’t neglect to clean the sides of the chairs. Ick.

Back to the conference. It was mostly geared toward starting a blog, but I did learn a thing or two, or three. Let me share some random notes.

If you are not paying attention to what the Housechick is doing, you are missing out on one of the sharpest minds in the Her Vegas presentation on Pay Per Click marketing was, by all accounts, one of the best sessions of the entire weekend. Watch this space and learn how brilliant and unique marketing can create a kickass online presence. Some take aways that you can put to use whether or not you care to PPC “Win the small battles. Go niche.” Kelley’s focus for her ads is not for broad search terms like “Tucson real estate”, but in very well defined terms like “average sales price for homes in Tucson”, or even more narrow- down to neighborhoods. Then she writes posts to answer that question. She likes to focus on verbs “Buy a home in Tucson”, “Search for a Tucson home”. She’s using concise terms, with a clear benefit, and action words to create her ads. I think using those parameters as a basis for a post and post titles, is a wise idea. Write to that person’s mind, write in an engaging style, you’ve got yourself a blog that has real value for the reader.

Jeff Turner yelled at us. ::sniff:: Yes, warm and fuzzy @ResPres admonished us to get off our booties and start utilizing tools that will make our sites and our world richer and more meaningful for our clients. I took that personally as I am sometimes slow to appreciate the added value of tools and widgets, but he quoted Dan Green, “You can never explain an important issue too many different ways.” Cue the light bulbs: Oh. Yeah. That. Jeff’s requirements for a useful tool: It must be “simple, stable, sharable, personal”. He suggested Yammer, eyejot, the tool formerly known as utterz, to name a few. These are not toys with which to gum up your site, but tools that can create useful applications for reaching clients in ways that make sense to the reader- added value. Who knew? Okay Jeff, I’m on it.

From the Blog World conference:

A panel discussion on How to Plan, Build and Promote a Business Blog had handouts! I love handouts. Some black pearls:

“Think about finding the clients you want to work with and dissuading the rest not to work with you.” -Rich Brooks.

How to get started writing: Des Walsh suggested thinking about having a cup of coffee with someone, and then writing to that person. That’s been discussed, but I love that he suggested starting a post with sentences such as: “I’ve been thinking about…” or “I’m really excited about…” What a great way to just sit down and start writing if getting started is an issue for you.

John Unger is an artist who makes six figures selling art through his blog. I would think that takes some skill so I’m paying attention to this guy. From Unger’s handout: “Ideally, the overlap between your needs and your readers’ is a one-to-one match. But in the real web, there’s some discrepancy. By focusing as much as possible on the area where both needs come together, you’ll meet with the greatest success.” And more about that “By designing every element of your blog to serve a purpose or need for the kind of client you actually want, you make it easier for them to build a relationship and eventually do business with you.” He’s very adamant about good blog design, has a TypePad hack blog, offers these thoughts about design: “In design, and hacking especially, the answers come from looking at what things do rather than what things are supposed to do. … almost all the hacks I’ve come up with are based on using a feature for something other than what it’s intended use. Misusing something because it does exactly what you need when put in a different context is the core skill of hacking.”

And finally, I’ll leave you with this brutally honest reverse Black Pearl from Notorious R.O.B., who, during Jeff’s session, shared his opinion about the quality of writing on some real estate blogs: “In the name of all that’s holy, you should stop blogging!” Ouch, Rob.

Related posts:
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  • The Latest Project Bloodhound – Need for Speed Edition


    18 Comments so far

    1. Rob Hahn September 23rd, 2008 3:01 pm

      It was so great to meet you, Teri, and to have you as an honorary member of La Blogstra Nostra, the East Coast crew. :)

      I hope to explain that little comment one of these days. :)


    2. Eric Blackwell September 23rd, 2008 3:24 pm

      Teri- Very cool! Still digesting all of what you wrote, but you could not be more right about the hallways. That’s where the pearls are!

      I could not agree more about HouseChick as well. And she has EXACTLY the right idea in niche blasting with PPC. I cannot wait to hear more!


    3. Jeff Turner September 23rd, 2008 3:46 pm

      Teri… I think I told you already how great it was to meet you, finally. Perhaps even too many times and with too much enthusiasm, but I’m saying it again here.

      How, as for Housechick’s presentation… you’re right on the money. For me, it was the best on the program. She nailed it. Can’t imagine what it would have been like if she were a people person. :)

    4. Teri Lussier September 23rd, 2008 3:48 pm

      Notorious leaves a comment! ::marking date::

      It was great meeting you as well, Rob, and it’s always nice to be adopted, although in truth my sensibilities prolly run more to the Dirty South. ;-)

      >I hope to explain that little comment one of these days.

      No need on my account. :-D

    5. Teri Lussier September 23rd, 2008 3:56 pm


      Likewise, likewise, likewise… It was very nice to hang out with you here and there over the weekend. Like I’ve known you forever.

      You kicked my butt, ResPres. I always appreciate that.

      About Housechick not being a people person: She talks the talk, but she don’t walk the walk.

      Although I can attest that she is definitely not a morning person. :-)

    6. Teri Lussier September 23rd, 2008 4:07 pm


      I hope Housechick shares more, if not, we will have to pay very close attention to what she’s doing on her site.

      The hallways- yeah. It is nice to look people in the eyes. Can’t be beat for getting to know people. :-)

    7. Derec Shuler September 23rd, 2008 5:26 pm


      Thanks for sharing your thoughts from Vegas. There were many excellent sessions and I though REBW was VERY strong and helpful. I’m working on some of Housechicks techniques now and breaking out my site into niche pages. Hopefully we’ll have a lot of success stories for REBW ’09.

      Man, we need a discussion forum!

    8. Greg Swann September 23rd, 2008 5:37 pm

      > Man, we need a discussion forum!

      Tell me what you’re looking for.

    9. Todd Carpenter September 23rd, 2008 7:10 pm

      I asked a lot of people I respected what they would talk about while speaking at REBlogWorld. Kelley’s proposal was the most compelling. She earned her invite to speak, and followed through with the most praised session of the day.

      I agree with you Terri, Kelley rocks. More people need to pay attention to professionals like Kelley, Mariana Wagner, or Dan Green. The ones who are using this technology to succeed right now.

      It was great to meet you Terri. I guess you got a lemon room though because The Palms was awesome experience for me. In your last post, Greg called it a very insane place. Maybe that’s what I liked best about it.

    10. Teri Lussier September 23rd, 2008 7:33 pm

      Hey Todd-

      No lemon room- just a bit dirtier than I would expect. Spent very little time in it, so it’s all good. I think Greg was referring to the location of the Palms- a taxi ride’s distance. The cafe was an excellent place to get breakfast, and like I said, the bathroom was wonderful. Didn’t spend much time there either, though. ;-)

      You did a great job Todd! You and Jason can be proud. Piggybacked on Blog World made the whole thing a broad experience, like you were hoping.

      My only regret was that I didn’t get to see more of the sessions…

    11. Mike Price September 23rd, 2008 9:01 pm

      It was great to finally meet you in person. Looking forward to seeing you at more events in the future.

    12. Tony Sena September 24th, 2008 12:01 am

      It was a great event and I am a bit disappointed that I wasn’t able to attend each day. It was a pleasure meeting many of the speakers at the networking event at Gordon Biersch. After a conversation with them, I could see why they were speaking!

      Todd, you did a great job setting this up and looking forward to next years event :)

    13. Teri Lussier September 24th, 2008 5:01 am

      Hi Mike!

      Hope things are going well in Houston. You all are in my thoughts.

      It was great to meet you as well. Getting crammed into the smallest taxi in Vegas with you, Brad Coy, and Derek Overby was a memorable experience indeed. ;-)

    14. Kelley Koehler September 24th, 2008 1:10 pm

      Teri – not to put any pressure on me or anything… :) Thanks for the kind words.

    15. links for 2008-09-25 : Des Walsh dot Com September 25th, 2008 12:31 am

      [...] Project Bloodhound: Viva Las Vegas pays out in Black Pearls | BloodhoundBlog: National real estate m… Teri Lussier reports in detail on her experiences at BlogWorld Expo 2008 in Las Vegas, is underwhelmed by The Palms hotel, excerpts from the content of the Rich Brooks' moderated panel on How to Plan, Build and Promote a Small Business Blog (tags: blogworld08 realestateblogs realestatebloggers blogworldexpo) [...]

    16. Teri Lussier September 25th, 2008 5:49 am


      You are up to the challenge, my friend. :-)

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