A Zillow.com dead pool . . . ?
By: Greg Swann,
Phoenix Real Estate,
Post Archive,
RSS FeedPosted: Wednesday, September 27th, 2006, 10:28 am MST
Category: Blogging, Marketing, Real Estate, Zillow.com
If the real estate market continues downward, do you think Zillow’s traffic will go up? I am pretty sure that Zillow’s traffic will be directly related to property prices. Everyone loves to see how much money they are making — it is fun, but most people are not going logon each day to watch their zestimate go down (accurate or not). Personally, I find the site quite boring…one visit seems like enough.My fourth question would be — if the validity of their purpose has been picked apart, and their revenue model is full of fatal flaws — when do they run out of money?
Maybe we should start a pool?
I’m thinking they probably have a business, if only because Realtors will always throw away money on advertising that is easy but useless. On the other hand, I’m suddenly flush with play money…
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Related posts:4 Comments so far
I’m going to go out on a limb and say that:
A) it’s easy and popular in the agent world to hate Zillow and most techie real estate sites
and
B) They could, eventually, have a product that is very valuable. They’re working their way up to it, but once they’re there, it could really nail the real estate search problem.
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> it’s easy and popular in the agent world to hate Zillow and most techie real estate sites
Don’t know what this means. My sole objection to Zillow.com and some other (not all) realty.bots is ethical. I love technology. I hate lies.
> it could really nail the real estate search problem.
What would you say the real estate search problem is? I’m interested in hearing this from your particular perspective — what it is and what a company like Zillow.com might do to solve it.
where can i go today as a buyer and see all all properties for sale everywhere in the country? if you’re going to say realtor.com, try again.