There’s always something to howl about.

Should Walmart Sell Real Estate?

It appears that Coldwell Banker may be following the Walmart approach to real estate pricing – recommending that sellers cut their home prices 10% across the board – not locally, but nationwide.  I can’t help but find the similarity to the McCain approach to cut government spending – simply freeze spending across the board.

Shouldn’t price cutting be done with a scalpel-ly machete?   Pardon the pun, but in many cases 10% doesn’t cut it.

I had a very difficult discussion today with the developer whom I represent regarding a new and very aggressive pricing strategy for their condominium project slated to deliver just about when the snow flies.

New lending guidelines regarding new construction could potentially crush them – even with units under contract, no potential buyer can close without at least 51% of the units being under contract – we’re not even close.  While Chicago may be a stable market per Fannie Mae guidelines, in light of the recent Wall Street meltdowns, I suspect the we may be in a declining market faster than you can say bailout.

If they don’t get aggressive quickly, we as taxpayers may just be owning 8 stunning, uniquely contemporary condos.  My recommendation was a bit more dramatic – depending upon the units, as much as a 15% price cut.  They didn’t take it well.  They “hoped” to get the prices we had established – they forgot the second half of the word  – “less”.  The good new is – we have time to thoughtfully approach the pricing strategy.

If we aren’t having the tough conversation with our sellers regarding pricing – okay, I’m going to go there – aren’t we like Congress, complicit in extending this housing market nightmare by not doing what we’re paid to do – provide knowledge, expertise and guidance?  While I can’t completely fault the strategy that Coldwell Banker wants to deploy, where did 10% come from exactly?

As far as I’m concerned regarding my own client’s situation, the comps matter significantly less than current lending guidelines do.  If mortgage money for conforming loans is still relatively plentiful to the well-qualified buyer, my client’s units need to fall well within the conforming lending range.   In addition, I am not concerned about what the new comp unit sold for 2 months ago – the lending guidelines in effect 2 months ago no longer make that last deal possible.

Yep – I know – sellers don’t listen.  If they don’t listen, you need to ask yourself – why are they still your client?