That’s the sign for the new listing. I’m able to continue working at one-sixth scale in QuarkXPress, which is a huge time-saver. But this time, when I resampled the photos, I rendered them in CMYK (as against RGB) and saved them as PhotoShop EPS files. This made all the difference with the saturation. I can save the page as an EPS from Quark with the full-bleed preserved, then bring it into PhotoShop at 600% scale, 300DPI, CMYK, then save that as a CMYK TIFF file, which is what the printer wants to eat.
It’s possible to wrestle with printers about what their equipment can do, but it’s usually not advisable. If you give them exactly what they want, they’ll return the favor with alacrity — and alacrity is a big part of what we sell.
And what is the benefit of learning to hold your own hand? I made this sign on Tuesday morning. I’ll hang the finished product later today. That silly saturation problem might have taken who knows how much chatter to resolve — and how much time and money. In general, we like to spin off everything we can. But for the items directly related to our stock in trade, we want complete control over the quality.
JPEG hates the spectrum: The live image is quite a bit better-saturated than what you’re seeing here.
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