I like Teri’s idea of an exploding brain. Or maybe we can think of the brain as a kernal of popcorn — hard and seemingly inflexible until just the right application of heat makes it explode into something eight times its original size. In addition to all the other things people might call me, I am most adamantly an evangelist for expanding minds, so here is the rough game plan I worked out for BloodhoundBlog Unchained in Phoenix on the flight home from Orlando:
Click on the image to open a PDF version.
(Updated to reflect the actual dates of the event.)
Here’s the way this is going to work: If you come to Unchained, we want you staying at our hotel — even if you live in Phoenix. Why? Because the scenius we plan to build is going to look an awful lot like a boot camp. If you’re with us from 5 pm on Thursday to 5 pm on Sunday, you could end up working as much as 54 of those 72 hours. Some people need more sleep than others, but the harder you work at the work we plan to set before you, the greater the benefits you will reap.
What benefits?
Recall that you’re going to be completely overhauling your marketing profile. Each one of those eight labs will be hands-on, step-by-step explorations of the course matter. You won’t be working on examples or dummy versions, you’ll be working on your own marketing materials, making them better and more effective in collaboration with your instructors and team-mates.
Moreover, you’ll be building scenius scenes at all levels of interaction. The whole conference will be a giant scenius, a chance for you to learn and to teach with some of the hardest-charging minds in modern real estate marketing. Your labs will form smaller scenes, and the work you do in ad hoc teams will be the smallest of scenius scenes — as small as two people working together by the hotel pool. This kind of intense interaction, if you dare to immerse yourself in it, will leave you drenched in new knowledge, new skills — a new kind of almost-omnipotent mental prowess.
If we get this right, that new mental power will be going home with you. In learning what we know — in working this hard, this fast, this intensely — you’ll learn a lot about how we know. You will have solved a set of significant marketing problems, but you’ll also be a better problem-solver going forward.
That’s a lot to take away from a three-day conference. But that’s why we’re building the schedule like this. We’re making it very easy for you to to this our way. And we hope to make it difficult to do it any other way.
What does that mean? We’re coming to work as hard as we can, and we want you to come to Unchained expecting to work as hard as you can. If you like trade shows or schmoozing with the cool kids or going on a tear without your spouse, there are other real estate events suited to your needs. If you’re coming to Unchained, we want you to come expecting to work as many hours as you can possibly endure — and we want you to sleep all the way home.
In his remarks about BloodhoundBlog Unchained in Orlando, Sean Purcell spoke about passion. That’s a word you’ll hear come up again and again in discussions of the Bloodhound way of working. But because I can’t help myself from translating words into and out of Latin, what I hear is passus sum — suffering. We don’t want to cause you any pain, but if you think about how one can be cleansed and perfected by an intense ordeal, you’re that much closer to the idea of passion we want for everyone to bring to BloodhoundBlog Unchained in Phoenix.
Starting Tuesday, April 28th at 5 pm and running through to Friday, May 1st at 5 pm, we’re going to work you to death — until you brain explodes. But — cross your fingers — we’re going to send you home with a brand new life. I think that’s worth 54 hours of hard work over a three-day weekend. How about you?
Technorati Tags: BloodhoundBlog Unchained, real estate, real estate marketing, real estate training, technology
Eric Blackwell says:
“Pain is weakness leaving the marketing program.”
This will be fun. I, for one, am stoked. (grin)
Eric
November 13, 2008 — 8:24 am
Teri Lussier says:
>This kind of intense interaction, if you dare to immerse yourself in it, will leave you drenched in new knowledge, new skills — a new kind of almost-omnipotent mental prowess.
“Testify!” (as we say in the Bible Belt) 😀
Eric-
>This will be fun.
It appears odd on the surface that the promise of hard work, exhaustion, an intense ordeal, also holds the promise of fun, but this is exactly my idea of fun!
November 13, 2008 — 9:02 am
Matt McGee says:
Please tell me that’s not going to be May 15, 16, and 17…..
November 13, 2008 — 5:40 pm
Greg Swann says:
> Please tell me that’s not going to be May 15, 16, and 17…..
Scout’s honor.
November 13, 2008 — 5:43 pm
Greg Swann says:
Rock solid, set in stone, by executive decree:
Arrive Tues. April 28th, 5 pm
Depart Fri. May 1, 5 pm
The venue is still to be determined.
November 13, 2008 — 6:09 pm
Matt McGee says:
Awesome. Cari McGee will be there. Thx Greg.
November 14, 2008 — 12:12 pm
Scott Cowan says:
I am so excited to attend!!! I know I will learn so much. Keep spreading the word get more of us there.
November 14, 2008 — 8:14 pm
Greg Swann says:
Scott, Matt — and Cari: Good on ya! We may have picked the hotel today. I should know by Monday or Tuesday. We’re also working out details on labs and instructors. I think this is going to be an amazing experience.
November 14, 2008 — 11:35 pm