There’s always something to howl about.

It’s not the singer nor the song. It’s the audience.

One of the most amazing things about scenius scenes is that they change your outlook. Often permanently. After enjoying two of these experiences lately, one at Swallow Hill at BHB Orlando and one Thanksgiving morning via email (more on that one in a later post), I was thinking over some (of the many) things that I learned from Sean Purcell and Brian Brady. These guys have well developed sales skills where I am a technology guy who likes to teach, but needs to sell.

While I was ruminating on some of their wisdom, up popped this post from Thomas Hall. I asked myself: Do you know REALTORS like this in your office? Of course. We all do, I think.

Do you know people who are making money using Facebook and other social media? You need to spend a little time with Brian Brady. Seriously. Beg. Borrow. Steal. Do what it takes to pick this guy’s brain. As intrigued as I was to listen to him as we talked ABOUT what he does, what fascinated me was watching him DO it, while Sean called out the play by play. And the ideas flowed in bunches. It was seriously cool stuff.

I mean it. Whatever it takes to watch him do what he does. That hour you grab with him at BHB Unchained in 2009 may well MAKE 2009. Here’s a little insight that I just gained…weeks after the scenius…that finally soaked through this thick skull of mine.

I was with Brian as he met people in person. and connected with his audience.
I listened while he worked on the phone from the house at Swallow Hill. and connected with his audience.
I spoke with him in front of an audience. And he connected.
I watched him work Facebook, Active Rain and other social media platforms.and he connected with his audience.
I watched him connect with Bloggers. again his audience.
I read his post “Pick up the damn phone!” again, connecting with his audience.
And I have watched many successful REALTORS do exactly what Thomas Hall describes. These people are EFFICIENT and EFFECTIVE at building their sphere by networking to where folks don’t even THINK of calling anyone else. Again, they connect with their audience.

The common threads?

The best and most effective will use any method needed to reach their audience. To them twitter may be cool (if and only if they can reach people). Facebook may be great..if it can be used to connect with and / or enlarge a sphere and make deals. SEO? splendid, but only if it attracts soon to be potential clients. Blogging? awesome IF it is effective blogging that CONNECTS with potential clients.

Much of the RE.net banter often times is directed at praising this media over that..boo to Twitter, yea to blogging, boo to SEO…you get the idea–In other words, it is the singer! or this script over that, this coach over that…it is the song!

My truth: It is the audience. An audience of even 1, where you can connect efficiently and effectively–and make a client for life that helps you build your business with their loyalty and referrals.

Brian, Sean, and Thomas…thanks for reminding me that it is about connections and audiences (be they big or small) and not about singers and songs. Henceforth, I will be evaluating how I spend my time (online and off) on the basis of its ability to connect me with those audiences, even if of one.