There’s always something to howl about.

Once more unto the breach: Assailing home-buyers from a different direction . . .

We are forever indebted to Richard Riccelli. The ad shown below is another attempt to persuade buyers to think about what they’re paying for buyer representation, and how they might pay less. This approach was suggested by Richard, and he out-and-out wrote about half the copy. If we had to pay him for these efforts, we would have to sell our own house!

Sometime very soon, I’ll write the full story of our work for the Pawlenkos — which is involved — and from that I’ll revise the landing page for this ad.

Splitting our bets, here’s a completely different take, commended to us by Jeff Brown. As I’ve discussed, we list very hard, but we’ve been very careful taking listings this year. If a house isn’t A+ in all categories it won’t sell, and we don’t list to not sell. But Jeff is convinced that the worm will turn with the calendar, and we’re inclined to agree. And, unlike buyers, sellers care a great deal about value propositions.

The real push for an approach like this is door-to-door, and we’ll begin that in earnest in early December…

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