There’s always something to howl about.

Will real estate sell for higher prices in the company of a stunningly beautiful super model? And: What should you do about the drool . . . ?

Our dear friend and marketing guru, Richard Riccelli, shared this marketing idea. Brilliant.

The brokerage knows its target market, and my mom wouldn’t be in it. But Paramount Group wouldn’t want to sell her a home… and she couldn’t afford the houses they represent anyway.

I don’t think we have enough super models in Phoenix for anyone here to steal the idea. Wonder if Phoenix prospects would settle for our own stunningly beautiful supermodel, Odysseus…

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