There’s always something to howl about.

Just Because You’re More Visible Doesn’t Mean You’re More Valuable

What really is the role of technology in real estate today?  So much of the discussion regarding the evolution and use of technology today seems to be centered on SEO – what ever you do, make sure Google finds you.

You have a blog or website.  It has super SEO powers.  It attracts many prospects.  So do hundreds – maybe thousands of other agents.

Sounds great.  You’ve found me.  Now what?

When consumers find me, what makes them want me? Regardless of whether or not potential clients find me via the phone book, website or as a result of a conversation a past client had at a cocktail party, the real question isn’t necessarily how they found me, the question is – once found, what do I offer to my clients that meets their needs like no other broker can?

What is your value proposition?  Your value proposition transcends your marketing message – it provides tangible, measurable ways in which you meet the needs of your clients, prospects and consumers.

What is the role of technology?”  You can’t answer that question until you know what your client’s needs are and how you meet them.

The role of technology is merely a tool to provide a medium which delivers the desired results to your clients, prospects and consumers.

The emphasis on technology has been entirely too focused on how consumers find you and not enough on why they want you.  Just because you are more visible to potential clients does not make you inherently more valuable.  If you have a blog or website, is it aligned with meeting the desired results of your clients, prospects and consumers?

Having an IDX link or other MLS search tool isn’t unique.  In fact, search in general isn’t entirely unique.

If you’re found, what makes them stay?

What if a purely technology solution met the needs of consumers?  It’s possible.  If you can’t make it clear how you meet your prospects needs, someone or something will.