There’s always something to howl about.

Loading Up A Twitterfunky Theme + “Hey…this aint no Localism!..If I Ditch The Ad Revenue Angle and Build My Own Darn Team Will You Believe Me?” (HeyCentralPa.Com: 3 of 365)

A Screencast on HeyCentralPa.Com’s theme choice and a bonus cast on ditching BHB style ugly permalinks are up over at HouseYourMom….

I’m going to go ahead and give the very young and probably buggy P2 WordPress theme a shot I think. It touts a twitter like interface that will allow visitors to interact with eachother, or hopefully the agent contributors on the site. In the coming days I’ll tweak it up so that the “Hey Watcha Up To” reads something more target keyword and audience appropriate, but otherwise, I think this might have been a great find.

Why? Well I mentioned in the comments of my post yesterday that I plan to do a lot of belly to belly promotion of this thing all around the Central Pa area. So my conversation with local business owners might go something like this:

“Hi I’m wondering if you wouldn’t mind me taking a quick video of your establishment and posting it on HeyCentralPa.Com, the new web magazine I’ve created. I’ll also be happy to post a link back to your website alongside the video. Oh yeah…and if you’d like to freely plug yourself or your business on the site, I’ll be happy to email you login info so that you can freely self plug on our home page.”

What’s everyone think?

Blammo Right! Will I need to cold call expireds or sit open houses with a networking hook like that?

And going back again to yesterday’s post….

Teri helped me realize in the comments of that post that the ad revenue generating, get-agents-to-blog-for-greed’s-sake approach could be flawed. This thing is pretty much meant to be a “take the juicy agent content back from localism” play, so I’ve happily begun to rethink agent involvement piece of the puzzle. But I’m still Redfinning my gameplan to a certain extent…

Any suggestions out there other than:

“Ryan…Suck it up! Ditch the mom jokes and the freelancing real estate tech guy charade and build this MMBB thing for YoSelf!” Stop trying to find an enlightened broker so far from a major metro! Quit dreaming about building an selling a web “entity.” Just get the heck out there and do your best to grab a huge chunk of market share with your nutty big city ways…

After all, local success shouldn’t be too hard to find if York Pa’s Active Rain points leader is busy reacting to the Casual Friday appropriate video below?

[One other difference between HeyCentralPa.Com & Localism? No religion…no politics. This thing’s only gonna be for serious,high brow, open minded salespeople who know better then to risk alienating the nice gay couple down on Queen Street. If you’re reading this from Central Pa and want to join the party, please, by all means, reach out!]