There’s always something to howl about.

Facebook Quizzes For Real Estate Marketers

Facebook quizzes might be a darned good tool for real estate agents.  You know what I’m talking about, right?  Facebook quizzes are those independent applications that ask you 5-10 questions and tell you who you were in a past life, what your inner animal is, and what sort of American accent you might have.  I take them when I’m surfing Facebook in the middle of the night.

I got hit with a black pearl when demonstrating Facebook, at BloodhoundBlog Unchained, and I saw Brad Coy’s profile.  Brad took the quiz “Which San Francisco Neighborhood Are You?” and it posted to his Facebook Wall.  His result inspired a conversation from me.

ME: “Brad, What’s up with The Mission District? ”

BRAD: “Oh, I don’t know, Brian.  I was goofing around and that’s the neighborhood the quiz results picked for me”

ME: Yeah, yeah, yeah.  I get it Brad but what’s up with The Mission District?

BRAD: I’m not following you.

ME:   I don’t know much about San Francisco and I haven’t heard a lot about The Mission District.  Is this a potential gentrification neighborhood?

It didn’t hit me until my Unchained Omega Session; Facebook quizzes, long held to be a novelty, could start the right kind of conversations for real estate agents.  I played around with one a few months ago and over 100 people took my quiz.  The lightbulb went off for RuthAnn Macklin, a Virtual Real Estate Assistant and member of CyberProfessionals.  RuthAnn figures that she can demonstrate the need for her services by pointing out how difficult it is to “go it alone” as a REALTOR, through a Facebook quiz.

Which San Francisco Neighborhood Are You?” is a cute quiz BUT…it can start the right kind of conversations for Brad Coy.

  • Which North County Town Are You?” might be perfect for Don Reedy.
  • “Are You Really A  Moonie?” might distinguish potential Moon Valley home buyers for Center City Phoenix agent Keri Melcher.
  • “Mo or Kan?” could help Cindy DiCianni, Kansas City Agent, determine which Kansas City suburb her clients might enjoy.
  • “Are you Chill Enough For Island Life?” could help Amelia Island Real Estate Agents, the Werlings.
  • Finally, imagine what newly-discovered Chicago Dog Pad Specialist, Roger Lautt could learn from a quiz called “Which Chicago Building Is Right For Your Dog?”

Remember, good marketing is all about the conversation that’s ALREADY happening in clients’ heads.