I am noticing a troubling trend.
Many real estate blogs are using text link ads and Google ads – and now some bloggers are even getting paid to post. Does anybody else feel like this is a fundamental mistake for most real estate professionals?
Don’t get me wrong – those bloggers whose blogs ARE their business need to be compensated for their time… I have no problem whatsoever with those guys.
It’s the Realtors that I question.
First of all, I think it’s fairly stupid to allow ads from competing Realtors to be shown on your website. I was on an agent’s site this morning and before you knew it – BAM – I’m on the competitor’s site. Needless to say, I forgot all about the original site I was on – and closed my browser window before returning to it.
Now there are a few companies out there that are paying bloggers to post about advertisers products or services. Although this practice is supposedly done with transparency, I can’t help but wonder…
“What business are you in? Real estate or blogging?”
I can’t believe that the public views it any differently.
Maybe I’m wrong. I’ve been wrong before. Many times, in fact. Maybe I’m just an overly critical type of person.
I will be very interested to hearing YOUR thoughts on this phenomenon.Related posts: