There’s always something to howl about.

NAR Board Sends IDX Policy Back to Committee

http://speakingofrealestate.blogs.realtor.org/2009/05/16/nars-idx-rule-changes-need-more-study/

For a few hours there, it looked like the NAR BOD was actually going to do the right thing.

Then, the guy from Indianapolis stands up and says, in effect, “Instead of doing the right thing, lets send this back to the rules committee so NAR members can enjoy another 6 months of uncertainty.”

It was apparently a close vote, but in the end, the decision was not to decide.

As the band Rush put it in “Free Will” (not “Tom Sawyer” — thanks, Tony) — If you choose not to decide you still have made a choice.

Its interesting that the motion to send a rule that would have protected a broker’s right to use IDX data for SEO purposes back to committee was made by a director of the board that tried to label Google a “scraper” in the first place.

Why would he do that and why would the board go along with it?

It comes down to the question I’ve already asked: It’s either a stunning degree of cluelessness, or it is a deliberate attempt to find a way to hobble IDX to the benefit of NAR (Realtor.com) and to the benefit of the local boards who see being a consumer Web destination for local listings as a rasion d’etre.

If its the latter (and I suspect that it is), it shows that NAR and some MLS boards see themselves as being in competition with their own membership, who, by the way, provide the frolicking listing content in question in the first place!

The MLS ostensibly exists to organize the market. Brokers who are stuck in MLSs that have decided to become competitors under the guise of a “member service”  need  re-assert themselves and remind their boards who works for who.

Here’s a metaphor that even a NAR Director can understand: If the role of MLSs is to market its member’s listings, then why didn’t MLSs compete with brokers for column inches in newspaper real estate sections, or publish their own glossy magazine-style publications full of (outdated) MLS listings?

Here’s a modest proposal for a motion for the NAR BOD to consider: I move that all local boards follow the lead of the Northwest MLS and immediately cut off data feeds to Realtor.com, and that all MLSs who have listing search sites that compete with their own members be replaced by a directory of links to their broker sites.

In a world where Google is, easily, the #1 Real Estate search engine and the place where most real estate searches start, anything less is a de facto conflict of interest.