Ian Greenleigh of DriveBuy Technologies used the Bawldguy technique to promote SMS marketing by social media — and sold his product to the biggest-nosed sneezer in the RE.net
Not to undermine Chris Johnson’s message about salesmanship, which is spot-on and very-much-needed, but Ian Greenleigh of DriveBuy Technologies, in agreeing with Chris, demonstrated the value of social media marketing to the sales process.
By posting a comment to Chris’ post, he drew attention to his product — a product we have been actively shopping for.
SMS promotion is next on my radar. I want to be able to add SMS marketing to our signs: “For more information about this property, text HOUND7 to 88000.” We got this from SmarterAgent for our MLS client (text HOUND to 87778), and we knew at once that it would be wicked cool to have as a tool for promoting our listings.
As with our signs, we knew what we wanted before we knew it even existed. Over the weekend, I web-shopped some generic SMS marketing vendors, but I hadn’t moved beyond the window-shopping stage.
And then today Ian posted his comment. And the product is precisely what we need, precisely the way we want it. The price is sweet — eight bucks a month per ad-code — and the codes are reusable. We’ll start tomorrow with five ad-codes, then grow as the business grows. For $40 a month, paid monthly, I’ll have something way better than IVR that delivers tons of value to our listing clients and to our buyer prospects. That totally rocks, and it’s a nice proof of the Bawldguy technique of comment-based marketing.
I have a feature request, of course: We’re moving to SalesForce.com as our CRM — probably next month — and I would love it if DriveBuy would devote some attention to direct integration with SalesForce. They’re already there with TopProducer.
Ian Greenleigh works on commission, just like us. If you buy his product, reward his enterprise by buying from him. The link at the start of this paragraph is his email address. His direct phone number is 512-410-0282.
(As a matter of disclosure, I have no financial stake in promoting DriveBuy. But they’re doing a job I want done, so I want to help them and Ian make more money. If you bristle at the term “vendorslut,” you might reflect on what BloodhoundBlog can do for you, should you focus your attention on delivering value to respected clients instead of quarrying for more boobs to hustle out of their money — and more stooges to bribe for phony endorsements.)
I have other great products that I’ve been meaning to write about, but DriveBuy is going to be an important tool for us, so I’m delighted to talk about it today.
Further notice: Text HOUND7 to 88000 as indicated above. Ian built a demo out of one of our listings. I have an iPhone and a Palm Centro, and it looks great on both.