No doubt. Real Estate agents (and arguably all biz people) should be creating content and publishing it to self hosted blogs that syndicate anywhere and everywhere on a regular basis. At the very least, the act itself makes us all better, (more thoughtful) practitioners at whatever it is we do. At the very best, google blesses us with huge amounts of juicy, free, profitable, organic traffic.
From a practical point of view, I understand that most folks can’t spew out 500 words of relevant original stuff over a cup of coffee like the folks around BHB can, but I’ll argue that thanks to video it takes almost no real effort or talent to generate interesting online content that yields a high Return on (Time & Money) Invested!
For The “Record” : Writing = Crappy Relative ROI
I’ve got proofs empirical from managing and watching the analytics on a nice handful of blogs: Visitors spend much more time on and are more likely to interact with sites that offer a gallery of videos. How much more time? How much more interaction? Try double… YEAH DOUBLE! No poop. Not kidding. You can double the amount of real live interaction you generate from your social media efforts if you finally embrace this video stuff.
Video’s been the next big thing for years, I know…
So why aren’t more real estate agents leveraging video to generate lots more biz for themselves?
1. They don’t know what to record.
2. They perceive a technical barrier to getting ready for consumption video onto a web page.
3. Broker Owners still just don’t get it. Put simply, this stuff should be encouraged, enabled, and rewarded by ownership… but it’s not. (yet…)
Over the next few days, I’ll try to show how easy and profitable leveraging video can be by providing what should be an easy to follow technical roadmap for any agent who chooses to drink the kool aid.
In the meantime… in order to get some more eyeballs on this venture, here below is “Smoking Mr. Potato Head.” It took 5 minutes to record and get him live on this page. He’s also set to autoplay and loop. Plus Youtube’s default title line has been stripped from the top of the player. He’ll also talk to you a bit, and tell you to do something. So be sure to follow his instructions.Related posts: