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Give Mike Ferry’s Social Media Guy A Raise!



Give agents who are too lazy to adapt an excuse not to?

I think it’s brilliant… Because the number of agents that this vid will resonate with is much larger than the number of those who will shake their heads and call Mr. Ferry a dinosaur.

Is going to be fun to watch this one go ironically viral?


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  • 27 comments

    27 Comments so far

    1. Ken brand September 16th, 2009 6:17 pm

      WOW. That’s sorta scary…but not surprising. Thanks for the share.

    2. Greg Swann September 16th, 2009 7:46 pm

      Excellent. I look forward to buying coffee from the victims of this training.

    3. Brian Brady September 16th, 2009 9:31 pm

      The dozens of people who watch this might actually understand the inside joke.

    4. Jeff Brown September 16th, 2009 9:45 pm

      I’m definitely with Brian. For the record, until those from the Planet Geekoid (said with genuine affection) literally train as many million dollar a year RE agents as Mike has, the term dinosaur might be a tad premature. IMHO :)

    5. Ryan Hartman September 17th, 2009 4:15 am

      Brian & Jeff,

      For what it’s worth I wouldn’t personally call Mr. Ferry a dinosaur either. For the first buncha years of my real estate life I did pretty good putting into practice the stuff I learned from a bunch of his cd’s I kept stashed under the bed (with some other dirty goodies, mostly Tom Hopkins I think…)

      Point is, I didn’t really get the point of the vid.

      If it was an inside joke, than it kind of underscores a danger of making stuff public via a tool like youtube whether intentional or not.

      If it wasn’t an inside joke –(I’d like to think this is the case because vids can be shared privately?)– I genuinely think it’s an awesome tactical strategy if recruiting more trainees is the intent…

    6. John Sabia September 17th, 2009 5:34 am

      As someone who owes his success early on to Mike Ferry, I wouldn’t call him a dinosaur either.. I still use scripts today, especially the listing presentation. I have embraced technology, but still rely on the basics I learned from more than 20 years ago that are as much of my day today as they were then.

    7. Sean Purcell September 17th, 2009 6:28 am

      As someone who’s never used Mike Ferry and is generally unimpressed with most of these RE “experts” who have more experience selling seats than homes, I think I understand the point of the video. He’s telling agents, correctly I might add, to get back to work and stop wasting time on Facebook and Twitter.

      That’s not to say one cannot incorporate Facebook as part of a long term marketing strategy (my thoughts on Twitter are not so optimistic), but much like blogging did before it, Facebook has taken on a Holy Grail-like status. From what I’ve witnessed Facebook as practiced by most agents – hell, most people in general – is a HUGE time vampire.

      I agree with Mike Ferry on this one. Hmmm, I guess it’s true what they say: even a blind pig finds the occasional truffle. :)

    8. Malok September 17th, 2009 7:15 am

      Nifty satirical piece. I agree with his main point in that agents need to stop buying into hype, and looking more closely on the return on their investment (and it goes beyond time spent solely on technology/social media like Twitter, Facebook, etc – it applies to all aspects of their “work” efforts). Great video.

    9. Don Reedy September 17th, 2009 8:12 am

      Disclosure: I am not a Mike Ferry fan. We’ve got Tom Ferry all over us here in Southern California, and I’m simply sick of his stuff.

      BUT, at the heart of all these sales training guys and gals are the basic truths of selling, more clearly (I believe) delineated by Zig and Tom and Nightingale and Hill.

      I was amused, see the “joke”, and but also the irony.

      I personally want to be more like Jeff Brown, skinning more cats. I know Ferry has an understanding of what Jeff does, and his (Ferry’s) paychecks are dependent on that. But it’s disingenuous for him to slam Facebook and even Twitter with this video. Hey, you’ve got to answer calls on your time. You’ve got to invite and accept friends on Facebook on your terms.

      Funny hat. I’m looking for the guys who understand AIDA, love people and the profession they work, and have the common sense to use, not abuse the concepts that social media offer.

      Wait!!! I found the guys I reference above. They’re called Bloodhounds, and the hats they wear are funny like Ryan, coonskins like that worn by Jeff, and probably lots of baseball caps worn by die hard Phillies fans.

      Got to go. My phone is ringing with another person asking me how to post a comment to this blog.

    10. Dan Connolly September 17th, 2009 8:21 am

      Obviously this is a spoof. Mike isn’t recruiting, I think he is telling his agents to get back to work.

      He definitely was a big part of my evolution as an agent. I know he pushes his coaching a lot and I never bought into that aspect, but the core of his teaching which is prospecting every day has made more money for agents than all of twitter, facebook, and blogging combined…IMHO!

    11. Jeff Brown September 17th, 2009 9:49 am

      It’s the same message Ferry has been putting out since forever. IMHO FB is indeed far too much of a time suck for the anemic results it generates. Meanwhile, those who’re figuring out how to get in front of the most prospects who can tell them to go to hell are doing big time business in the crappiest atmosphere I’ve seen in my four decades watching.

      Mike’s making fun of those who’ve simply found another way to attempt to generate business as passively as possible — the primary agenda — avoid actually being a gladiator in the arena. Don’t get me wrong, I’m embracing technology myself more and more, but in ways that REQUIRE me to go to battle proactively day in and day out.

      I repeat an earlier observation — when the FB/hi-tech crowd create as many million dollar commission agents as Mike has, they’ll have more credibility than they do today. At this point, sadly, all they’ve done is allowed him to make a video pokin’ fun at them.

    12. Russell Shaw September 17th, 2009 10:08 am

      Over the years, I have called Mike Ferry many names. Dinosaur was never one of them.

      The video is pretty funny.

    13. Rhonda Porter September 17th, 2009 10:29 am

      I’ve never been a big Mike Ferry fan…I’ve never thought of potential clients as “leads” and I’m not into “cold calling”.

      I did spend some time in the Joe Stumpf By Referral Only camp, investing a few years in coaching… I don’t belong to any programs now nor do I see myself hiring a business coach either.

      The one take away that I have from the video that I agree with is that it doesn’t matter how many friends/follwers you have on Twitter or Facebook. That part, Mr Ferry “gets”…however I don’t think he “gets” how you can use Twitter and Facebook for your real estate based business and growing relationships. Of course I’m saying this just based on the 5 minute video.

    14. Ryan Hartman September 17th, 2009 10:53 am

      I gotta say that at this point I regret using “dinosaur” in this post. I mean, This MF’ing Riverdance Vid posted to the MFO youtube channel yesterday has me thinking that this was indeed part of a well thought out smm campaign… Who cares about the message… Let’s sweat the technique!

    15. Robert Worthington September 17th, 2009 5:52 pm

      Mr. Ferry’s point in well taken in this video. My Step-Father always taught me, He who speaks with the most clients in person wins.

    16. David Losh September 17th, 2009 7:11 pm

      I was told I needed to blog in the Real Estate business. I had been a Tommy Hopkins, David Knox advocate of having Open houses. I used Mike’s scripts and they work well also.

      Then a stunning thing happened when I started using internet techniques Real Estate agents use in my cleaning business. It works!

      I get 25% of my business from the internet and another 30% from referrals. I also use A Boards that I put out on Saturday and Sunday.

      For a high ticket item I think people want people who they know. For smaller, easy purchase items, I think the internet can’t be beat.

    17. Barry Cunningham September 17th, 2009 8:13 pm

      We don’t twitter, don’t use facebook and have more business than can be handled. Why? I have a partner named Google. Works 24/7, doesn’t complain, brings me more business than I know what to do with and everything is on autopilot. Why are so many stuck on SM…? Becasue they don’t know how to attract the buyers into their funnel with little or no effort.

      It is EASY to be successful in real estate sales. And sorry to say but the technology HAS made it easier. 4 closings this month so far. And only 1 client has even seen the property they are buying. So all the crap about pressing palms and such is BS if you know how to use technology correctly.

    18. Thomas Johnson September 17th, 2009 9:24 pm

      Pick a pick your favorite twit. Got it? good. Now would you rather compete head to head with Mike Ferry or your favorite twit?

      Would you bet your baby’s enfamil on the result of a head to head listing appointment vs Mike Ferry?

      I rest my case.

    19. Joe Spake September 18th, 2009 9:16 am

      Ferry is just re-enforcing his old-school push marketing and sales techniques. Good training for future Wal-Mart greeters.

    20. Michael Price September 18th, 2009 10:49 am

      I wish I could write a coherent comment. I’ll come back when my side stops splitting and I clear the tears from my eyes. Oh so entertaining.

    21. Michael Price September 18th, 2009 10:50 am

      I wish I could write a coherent comment. I’ll come back when my side stops splitting and I clear the tears from my eyes. Oh so entertaining. I doubt Mike has a “social media” person, but I’m with you on giving her or him a big raise.

    22. Brad coy September 18th, 2009 7:28 pm

      I must be missing something. I’ve been without a computer for a few days and tried watching this on an iPhone and the sound comes through ad robot speak.

    23. Paul Caparas September 19th, 2009 1:17 am

      Pretty funny video. I don’t think agents spend 46 hours on those sites but still a funny vid.

    24. Matt Fagioli September 19th, 2009 2:07 pm

      …”Ironically viral”… love that!

      So funny that Mike’s using social media to imply that it’s a waste of time to use social media?

      DinoSocial?

    25. [...] to go all Mike Ferry on you but at the end of the day, you’re time is better spent following would be home buyers, [...]

    26. Jim Gatos September 21st, 2009 7:36 pm

      A while ago, I saw a yard sign with a picture of a house, IN FRONT of the house being sold..

      WTF? I asked myself…

      Now I see a real estate trainer, using social media (youtube) to pretty much tell his “flock” not to bother using social media…

      Again, I ask, WTF?

      LOL…

      Jim

    27. James Boyer September 23rd, 2009 8:44 pm

      4 listings and 4 sales in 30 days, Hire someone to do the damb website. Spend your time where the money is. Well that is what another very successful Realtor told me many times. He was right though I did not want to listen at the time.