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On the trail of The Long Tail in real estate…

By: Greg Swann, Phoenix Real Estate, Post Archive, RSS Feed
Posted: Tuesday, July 18th, 2006, 10:43 am MST
Category: Marketing,Real Estate

The soul of wit, Seth Godin cites The Long Tailtoday. We’ve mentioned this book a time or two, and, of course, it’s featured (along with Seth’s latest)in our reading list. I have plans to say more about it, but I haven’t gotten to it yet. Suffice it to say, this is a book that everyone in sales and marketing should read, mark, learn and inwardly digest — and then put into practice.

Extra credit: Write to me or post a comment on how The Long Tail applies to real estate marketing.

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    • 4 comments

    4 Comments so far

    1. Jim Duncan July 18th, 2006 12:58 pm

      I just received this from Amazon this afternoon – I can’t wait to read it. If all (or even some) of the pre-release buzz is to believed, this should be an excellent book.

      –Jim

    2. Greg Swann July 18th, 2006 1:22 pm

      I should write a review of it. It is as good as its hype, but Anderson fleshes out without substantially improving upon the original essay. Like a lot of business books, it reiteratively remasticates its redundancies with a rhythmic repetition. “Tell ‘em what you’re gonna tell ‘em,” the writing teachers confide, “then tell ‘em, then tell ‘em what you told ‘em.”

      As a counter-argument, I offer the Swan of Avon, with whom this post began: “When sorrows come, they come not single spies, but in battalions.” He tells us once, but we hear him thrice: First, the news of Ophelia, second, a profound and poetic observation about the course of life, and third, a foreshadowing of the climax of the play, the conquest of Denmark by Fortinbras of Norway.

      To all this, Anderson might well answer that Shakespeare is the ever-living embodiment of The Long Tail!

      Anyway, let me know your thoughts on using The Long Tail in your real estate marketing.

    3. jf.sellsius July 20th, 2006 6:15 am

      I became interested in the long tail after seeing it mentioned so often. So I went back to the original sources and came up with a question whose answer still eludes me: in a given market, how much does the long tail weigh?
      http://blog.sellsiusrealestate.com/?p=1348
      http://blog.sellsiusrealestate.com/?p=1334

    4. BloodhoundBlog - The weblog of BloodhoundRealty.com, an exceptional-service residential real estate brokerage in Metropolitan Phoenix, Arizona. July 24th, 2006 6:11 pm

      [...] Joseph Ferrara at sellsius° blog asks once and then again and then a third time here: How much does The Long Tailweigh? [...]