The soul of wit, Seth Godin cites The Long Tailtoday. We’ve mentioned this book a time or two, and, of course, it’s featured (along with Seth’s latest)in our reading list. I have plans to say more about it, but I haven’t gotten to it yet. Suffice it to say, this is a book that everyone in sales and marketing should read, mark, learn and inwardly digest — and then put into practice.
Extra credit: Write to me or post a comment on how The Long Tail applies to real estate marketing.