Over at Agent Genius, Amy Chorew has a post up entitled “How One Company Conquered Video”. The post was obviously a nice plug for one of the principles of Coldwell Banker premier in Berlin Connecticut and a local video company, but it somehow set me off a bit.
Here was my comment on the post:
The local CB’s approach, while more progressive than most was likely a wasted effort. Fred’s right, these are lame. And Bob’s right. How is anyone gonna see these things?
What Coldwell Banker should do is this:
1. Work out a deal with Flip or Vado so that their agents can buy cameras at a discount.
2. Help each of their agents set up a Youtube account and understand how to upload videos from their cameras and do some very basic editing using Youtube’s built in features.
3. Assign each agent a theme to video around. Examples: Neighborhood Driving Videos, Interviews With Home Sellers, Interviews With Home Buyers, Featured Businesses, etc.
4. Give each company agent a Video Blog page (on a larger company Video Site) featuring a youtube gallery similar to the approach on display over at PropertunityKnocks.Com.
5. Make sure effective lead capture elements are built into these video blog pages.
6. Promote the overall video blog site to the public via a massive Facebook ads campaign.
Coldwell Banker does something that would accomplish a lot more for their agents (and the company as a whole) then working out some sleazy affiliate relationship with a vendor and taking a little something more from their agents.
Sorry for being skeptical here. But doesn’t it seem more like CB conquered their agents wallets here a little more effectively than they did video?
(I feel a little bad about that last part because I wrote it before my first cup of coffee. While it’s possible the local broker had an affiliate relationship with the local broker, it’s not fair to assume they did. Instead I wish I’d congradulated that broker for at least trying instead of being so grumpy. But oh well…)
The point is this. It’s now more possible for large Brokers to “conquer video” than it ever has been in the past. In my comment to Amy’s post I gave a sorta vague roadmap. But there’s a lot more I’m not talking about.
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