Believe it or don’t, just yesterday I was telling Cathleen that I felt remiss in not having made fun of the Vook lately. The Vook, as you will recall, is Brad Inman’s latest attempt to prove that he stumbled onto half a billion bucks by accident. The trouble is, as he is discovering, pissing away that kind of dough isn’t easy, no matter how clueless you are — and Inman takes a back-seat to no one at cluelessness.
Even so, I need to issue a mea culpa of my own: The Vook has actually made it to the marketplace, a feat I would have bet against. Simon and Schuster — which has always made all of its profits from crossword puzzle books — turns out to be possessed of its own Inmaniacal cluelessness: The New York publisher is issuing Vook content, apparently because its printed books are not already selling badly enough.
But: Don’t despair. Even though there are very few people who are stupid enough to buy this stupid gadget, the Vook will still serve a purpose in the history of marketing: It will make the Zune look popular by contrast.Related posts: