There’s always something to howl about

Is it time for a second Vook at Brad Inman’s latest brain fart?

Believe it or don’t, just yesterday I was telling Cathleen that I felt remiss in not having made fun of the Vook lately. The Vook, as you will recall, is Brad Inman’s latest attempt to prove that he stumbled onto half a billion bucks by accident. The trouble is, as he is discovering, pissing away that kind of dough isn’t easy, no matter how clueless you are — and Inman takes a back-seat to no one at cluelessness.

Even so, I need to issue a mea culpa of my own: The Vook has actually made it to the marketplace, a feat I would have bet against. Simon and Schuster — which has always made all of its profits from crossword puzzle books — turns out to be possessed of its own Inmaniacal cluelessness: The New York publisher is issuing Vook content, apparently because its printed books are not already selling badly enough.

But: Don’t despair. Even though there are very few people who are stupid enough to buy this stupid gadget, the Vook will still serve a purpose in the history of marketing: It will make the Zune look popular by contrast.

Related posts:
  • Don’t vook now, but Brad Inman has invented The Undead Pool
  • iPad observation #9: I went digging through the heap of festering garbage that is the Vook and came home with an education.
  • Brad Inman: “Would someone be kind enough to sell me some fur? I know mammals are warm-blooded, but perception is reality, right? Oh, what the hell! The way things are going, I’d settle for some feathers!”


    2 Comments so far

    1. Robert Worthington October 3rd, 2009 5:27 am

      Greg, surely a vook will sell just like the zune. (wink)

    2. Thomas Johnson October 4th, 2009 8:54 am